Best PR Stunts, Fails and Learnings of 2023 – Part Two

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part Two: Photos courtesy of Pixabay Twitter as X By Polly Winograd Ikonen I wouldn’t actually call this my favorite PR moment of 2023, but it certainly ranks #1 in the “self-inflicted PR wound” category: The renaming of Twitter as X….
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The Best Journalism Movies

In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. Whether it’s “All the President’s Men” or “The Devil Wears Prada,” these films capture the behind-the-scenes tenacity, courage and talent required to work in the ever-changing world of the media. Read on and hit…
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Riding the wave of a viral video: The story of the coyote and the badger

By Polly Winograd Ikonen To quote our client, Peninsula Open Space Trust (POST) CMO Marti Tedesco, “Luck is when opportunity meets preparation.” I experienced that near-cosmic convergence earlier this month, when I arrived in the office on Tuesday, Feb. 5 to an inundation of media requests for a video segment of a coyote and badger hunting together. The video, which…
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