By Andie Davis As a PR pro, a decent portion of your job involves pitching the media. Usually, we reach out to the press when a client makes an announcement or if there is a news story in which a client can be a subject matter expert. Your pitch can say a lot about you and your agency in terms…
Read More
What’s your top story for today? At the moment, I’m working on a story about how telemedicine is affecting health outcomes and overall quality of life for older adults and for family caregivers. Tell us about your dream assignment. There’s an event that happens each year in San Francisco called Corgi Con in which hundreds of corgis are released on…
Read More
By Jennifer Golbus, Senior Account Supervisor I recently saw a press release from the National Retail Federation that claims Americans will spend an estimated $75.8 billion on back-to-school supplies this year. Wow – no wonder every consumer brand wants “in” on the back-to-school coverage that proliferates the media in August and September each year! As a publicist, I appreciate the…
Read More
