Should My Brand Use Twitter’s Periscope?

5 Powerful Periscope Payoffs By David Landis, LCI President I recently had the pleasure of co-hosting a seminar for PR News’ August 10 Social Media Summit with my colleague and pal James Mowdy (@JamesJetsOften), head of B/Spoke, a brand consultancy. The subject? How best to use Twitter’s Periscope to amplify your business’ video strategy.  What follows is a summary of…
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Periscope: Your Best Bet for Breaking Brand News

  By James Mowdy Founder b|spoke Earlier this month, I received a Periscope notification from Finnair on my phone. Their new A350 jet had just landed in Helsinki, fresh from the Airbus facility in the south of France. (Finnair is the first European carrier to fly A350s.) I quickly jumped onto Periscope to watch the A350 taxi towards the terminal. As photographers, videographers, Finnair staff and aviation fans cheered, captured…
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