How to create news, when there is no news

By David Landis, CEO and President A public relations professional’s job is a whole lot easier when your business or client has news. But unfortunately, that doesn’t happen all the time. So, what can an organization do to keep its brand top of mind when there’s no news? Here are three tricks of the trade. Surveys I’m not talking about…
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Meet the Media: Carrie Feibel

Carrie is the Health Editor and a reporter for KQED. She is also a contributor to NPR and Kaiser Health News. Carrie is based in Oakland, California. What’s your top priority at work for today? My top priority today is writing a late-file news spot later this evening, to get a California-based reaction after Trump announces his nominee for the Supreme…
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Five Essential Steps to Planning a PR Campaign

By Polly Winograd Ikonen, Director Whether you’re launching a new product, announcing a leadership change, sharing challenging news, or just issuing a standard report, there are five essential questions to ask to ensure that your PR campaign is grounded in strategy – and remains there. It’s as simple as who, what, where, when and why. Watch below for my tips…
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3 PR Trends to Watch

By Sarah Mason, Account Coordinator & Office Manager While many trends from 2017 will continue to grow and develop in 2018, such as the increasing presence of videos in ads and PR becoming more data-driven, new trends will subtly emerge. 1.  Reputation as the most valuable asset LCI’s blog last week focused on 2017’s biggest PR crises. There were so many…
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A (Global) Question of Trust

By Anne Green, president and CEO of CooperKatz, our Public Relations Global Network (PRGN) partner based in New York City. For a communications professional working in the U.S., the last few months have been a time of intense introspection about the state of the media. The rhetoric has been thick and charged. Phrases like “alternative facts” and “fake news” are…
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Where the Media Magic Happens

By Ashley Boarman, Account Supervisor at LCI  While the event may be over, your work has just begun… Follow up is the key ingredient to completing a successful tradeshow event, and it’s where the media magic truly happens. Although the physical event may be behind you, diligent follow up will be what elevates your performance from silver to gold –…
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On Set with On Lok

By Jennifer Golbus, Senior Account Supervisor I recently staffed a day-long video shoot with the talented team at KGO-TV (ABC-7), filming a segment for LCI client On Lok on KGO’s “Bay Area Life” program. The segment highlights On Lok’s 45th anniversary, showcasing its three major senior services programs: On Lok Lifeways, 30th Street Senior Center and Alcara. We had a…
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