Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and…
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By David Landis, CEO and President A public relations professional’s job is a whole lot easier when your business or client has news. But unfortunately, that doesn’t happen all the time. So, what can an organization do to keep its brand top of mind when there’s no news? Here are three tricks of the trade. Surveys I’m not talking about…
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By Jennifer Golbus, Senior Account Supervisor I recently staffed a day-long video shoot with the talented team at KGO-TV (ABC-7), filming a segment for LCI client On Lok on KGO’s “Bay Area Life” program. The segment highlights On Lok’s 45th anniversary, showcasing its three major senior services programs: On Lok Lifeways, 30th Street Senior Center and Alcara. We had a…
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