How to Identify the Right Media Outlet for your Story

By David Cumpston, Director Pitching the correct media with your story is critical to the success or failure of a campaign. With so many types of media to choose from – newspapers, television, radio, social media and more – it can be tricky to identify which medium is best to pitch. With some research and strategic thinking you can make…
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Five Essential Steps to Planning a PR Campaign

By Polly Winograd Ikonen, Director Whether you’re launching a new product, announcing a leadership change, sharing challenging news, or just issuing a standard report, there are five essential questions to ask to ensure that your PR campaign is grounded in strategy – and remains there. It’s as simple as who, what, where, when and why. Watch below for my tips…
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Meet the Media: Max Darrow, multimedia journalist at KGUN-TV (ABC) Tucson

Max Darrow is a multimedia journalist at KGUN-TV, the ABC affiliate in Tucson, Arizona. Max took a few minutes out of his schedule to give us an insight into his work. Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The stories on my radar are constantly changing. I…
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How to Gain Coverage in the Absence of Breaking News

By Shayna Chapel of The Castle Group, our Public Relations Global Network (PRGN) partner in Boston, Massachusetts The media moves at lightning speed, especially in today’s environment when a story breaks every half hour. This means it’s challenging at times to reach out to media with stories that won’t make the front page. But what happens when you don’t have…
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Are Health Observances News Hooks?

By Jacque Seaman of The Fearey Group, our Public Relations Global Network (PRGN) partner in Seattle Every day, week and month has a health observance designated to it—whether regional, national or international. In fact, just last month, September observed: Childhood Cancer Awareness Month, Healthy Aging Month, National Suicide Prevention Week, World Pharmacists Day and World Heart Day—to name a few….
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Client Spotlight: Lucile Packard Children’s Hospital Stanford

By Greg Bortkiewicz, Senior Account Executive & Digital Specialist  Lucile Packard Children’s Hospital Stanford is one of the most renowned children’s hospitals in the country. We’ve had the pleasure of working with Packard Children’s for the past 18 months, and things are really heating up as we get closer to the opening of its new building. Slated to open in December, the…
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Everything Old is New Again

By Polly Winograd Ikonen, director at LCI My very first job out of college was at a start-up PR agency in New York City. I was employee #4 at Nike Communications. That was long before the term “start-up” was even a thing. I was a fresh-faced English major out of a small liberal arts college, who happened to speak French,…
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Anna Medina Discusses Productivity and Silicon Valley Journalism

Meet Anna Medina, the Palo Alto Weekly’s Editorial Assistant and Internship Coordinator. What’s your top (or favorite) story right now? I will defer to the tabs open on my computer at this very moment. As an introvert in a world of constant stimulation, I found this piece in the Washington Post on how technology is impairing our ability to be alone to…
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Hire Us Yesterday

By Brianne Miller, Director I get quite a few calls each week from prospective new clients – some exciting, some not-right-for-us, some downright bizarre. One of the things I love about my job is that I get to educate people hiring communications agencies for the first time…or, as is happening more and more of late, hiring SMART for the first…
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Why Would Anyone Want to Work in PR?

By Gus Nodal, Media Relations Manager According to a recent annual report on job stress compiled by CareerCast, a career in public relations ranks among the top 10 most stressful careers – right next to police officer, airline pilot, firefighter and enlisted military personnel. So why would anyone want to work in PR? When I was young the first thing…
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