Meet the Media: Nikki Medoro

Nikki Medoro is the co-host of the afternoon drive show on KGO radio with Chip Franklin, where they discuss the top stories of the day. We asked Nikki about her work and what else interests her. What’s your top priority at work for today? While I would fully enjoy a day without a Trump headline, today (May 10th, 2018) is not that day….
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Meet the Media: Jennifer Billock

The latest blog in our ‘Meet the Media’ series features Jennifer Billock, a freelance writer who regularly has articles published at Smithsonian.com. What’s your top priority at work for today? I have a few for today! I’m doing some social media work for a B2B brand I work with, rounding up some sources for a story about prison museums, and…
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What to do when your spokesperson makes a mistake

By Leeza Hoyt, president of The Hoyt Organization, our Public Relations Global Network (PRGN) partner based in Los Angeles   We’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in…
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Why you Should Start a Podcast

By The Fearey Group, our Public Relations Global Network (PRGN) partner based in Seattle Podcasting – trend or communication pillar? A few years ago we might have said trend, but we at The Fearey Group have stepped head-first into the podcasting production world and the response has changed our tune and communication style. Creating digestible, easy-access information is more necessary…
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How to Identify the Right Media Outlet for your Story

By David Cumpston, Director Pitching the correct media with your story is critical to the success or failure of a campaign. With so many types of media to choose from – newspapers, television, radio, social media and more – it can be tricky to identify which medium is best to pitch. With some research and strategic thinking you can make…
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Five Essential Steps to Planning a PR Campaign

By Polly Winograd Ikonen, Director Whether you’re launching a new product, announcing a leadership change, sharing challenging news, or just issuing a standard report, there are five essential questions to ask to ensure that your PR campaign is grounded in strategy – and remains there. It’s as simple as who, what, where, when and why. Watch below for my tips…
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Meet the Media: Max Darrow, multimedia journalist at KGUN-TV (ABC) Tucson

Max Darrow is a multimedia journalist at KGUN-TV, the ABC affiliate in Tucson, Arizona. Max took a few minutes out of his schedule to give us an insight into his work. Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The stories on my radar are constantly changing. I…
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How to Gain Coverage in the Absence of Breaking News

By Shayna Chapel of The Castle Group, our Public Relations Global Network (PRGN) partner in Boston, Massachusetts The media moves at lightning speed, especially in today’s environment when a story breaks every half hour. This means it’s challenging at times to reach out to media with stories that won’t make the front page. But what happens when you don’t have…
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Are Health Observances News Hooks?

By Jacque Seaman of The Fearey Group, our Public Relations Global Network (PRGN) partner in Seattle Every day, week and month has a health observance designated to it—whether regional, national or international. In fact, just last month, September observed: Childhood Cancer Awareness Month, Healthy Aging Month, National Suicide Prevention Week, World Pharmacists Day and World Heart Day—to name a few….
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Client Spotlight: Lucile Packard Children’s Hospital Stanford

By Greg Bortkiewicz, Senior Account Executive & Digital Specialist  Lucile Packard Children’s Hospital Stanford is one of the most renowned children’s hospitals in the country. We’ve had the pleasure of working with Packard Children’s for the past 18 months, and things are really heating up as we get closer to the opening of its new building. Slated to open in December, the…
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