By Makenzi Jordan Rodriguez Empathy is a distinctly human trait. Whether we love or hate it, artificial intelligence (AI) has undoubtedly reshaped how we live, work and interact. From iPhones to self-driving cars, we have adapted our lives around technology, and most recently, AI. Despite AI’s robust capabilities, there is one crucial aspect that it will never be able to…
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Tag: Media
How Preparing for New Business Is Just Like Going Back to School
Note: This is a reposted blog by our Public Relations Global Network Partner, Abbie Fink – HMA Public Relations. For the original blog, please visit here. I am working from my sister’s house this week. Not only am I enjoying her amazing cooking and considerably cooler temperatures, but I am also witnessing what she does to get herself ready to go…
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The Rise of Micro-Influencers
By Brianne Murphy Miller Having the endorsement of someone who uses a product or service can greatly impact an organization’s ability to attract new clients. Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions. But what about smaller brands in local markets who…
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Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. This has created both an opportunity and a…
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Threads’ Way Forward
By Sean Dowdall Threads Needs to Grow Up Fast – A Roadmap Threads has achieved an astonishingly successful launch by reaching 100+ million users in just five days. The platform is a newborn baby that doesn’t have the luxury of taking months or years to develop. It needs to run fast to keep its vast community engaged and growing. It…
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What media layoffs mean to PR professionals
By Brianne Murphy Miller The reduction in working journalists is having a significant impact on the life of PR professionals. According to the latest data from the Bureau of Labor Statistics, the number of working journalists has decreased by more than 20% since 2018, with many newsrooms experiencing significant layoffs. In 2023, major media outlets such as the New…
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The State of Journalism in 2023, according to Muck Rack
The highly anticipated Muck Rack 2023 State of Journalism Report, which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating. Among many other findings, the report indicates that economic uncertainty has impacted the work of…
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The Best Journalism Movies
In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. Whether it’s “All the President’s Men” or “The Devil Wears Prada,” these films capture the behind-the-scenes tenacity, courage and talent required to work in the ever-changing world of the media. Read on and hit…
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Passion Communicates. Without It, There is No Story to Tell.
By Makenzi Jordan Rodriguez February 5, 2023, was the 65th annual Grammy Awards Ceremony. Of all the Grammy winners, each one who gave an acceptance speech shared the passion they have behind the stories they aim to tell through their music. Following Beyoncé’s four Grammy wins, Bonnie Raitt won Song of the Year for her track “Just Like That.” “I…
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A PR Professional’s Introductory Guide to TikTok
By Andie Davis Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. Social media platforms like TikTok can be a great way for companies to reach target audiences where they are, especially younger generations. So, why should brands focus their efforts on TikTok? TikTok has an extremely large global reach,…
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