Timing is Everything

By Brianne Miller  According to writer Stefan Emunds, “Time is an illusion, timing is an art.” That holds true with news media relations as much as with all the other things in life that require us to “read the room.”  In the case of news announcements, that room is rather large. The zeitgeist of the media landscape changes by the…
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Q&A with Andie Davis, Account Executive

By Landis Staff What is your favorite PR campaign you’ve worked on at Landis? If I had to pick one, it would be the Luke Armstrong campaign we worked on with our client, the Centre for Neuro Skills (CNS). Luke endured a traumatic brain injury (TBI) following a tragic plane crash, in which he was the only survivor. CNS worked…
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Meet the Media – Ema Sasic

By Robin Carr, LCI Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. Landis Communications Inc.’s work with Centre for Neuroskills connected us to Ema and her publication. What types of stories, trends or issues are on your radar now? I always enjoy writing about up-and-coming people who are doing great things in Bakersfield….
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Meet the Media – Thomas Bonk

February 3, 2021 – LCI is re-printing this blog (in a slightly different form) about longtime sports writer Thomas Bonk. HBO recently featured Bonk and his wife, LCI staffer Robin Carr, in the two-part HBO documentary Tiger.  That documentary profiled golf champion Tiger Woods. A former reporter for the Los Angeles Times, Bonk is a freelance writer based in San…
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Is There A Future For Media Relations?

by David Landis, LCI President It’s the new year: a time for high hopes, refreshed energies and renewed perspectives. So, as good PR professionals, we’re always looking for the best ways to communicate our clients’ stories. With social media, digital marketing and new platforms arriving daily, where should public relations experts turn? Predictably, we usually come back to the age-old…
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Social Media Primer: Which Platform Is Right For Your Business?

“Social Media is ubiquitous these days,” says LCI President David Landis. “I found this post, written by Bailie Pelletier from our Seattle PR Public Relations Global Network agency affiliate, The Fearey Group, particularly helpful. It delineates which platform is right for which business. My takeaways? That males between 25-34 are most active on Facebook; that Instagram is ideal for B2C…
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Meet the Media: Carrie Feibel

Carrie is the Health Editor and a reporter for KQED. She is also a contributor to NPR and Kaiser Health News. Carrie is based in Oakland, California. What’s your top priority at work for today? My top priority today is writing a late-file news spot later this evening, to get a California-based reaction after Trump announces his nominee for the Supreme…
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Meet the Media: Martin Snapp

Martin is a columnist for the Bay Area News Group who enjoys writing about “ordinary” people doing extraordinary things. Check out his column, “Snapp Shots.” What’s your top story for today? A profile of the first Sikh mayor of Hoboken, New Jersey, who also happens to be a hip-hop aficionado. Tell us about your dream assignment. Interviewing Barack Obama, of course…
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Treating “Fake News” Like a Public Health Crisis

By Anne Green, president and CEO of CooperKatz, our Public Relations Global Network (PRGN) partner agency in New York. We have all heard – and likely used – the term “fake news” ad nauseam now. Yet, how often do we stop to consider the implications? John McCain wrote a powerful op-ed for the Washington Post in January of this year…
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Meet the Media: Elena Bragg

Our ‘Meet the Media’ series continues with Elena Bragg, art director at HAWAI’I Magazine, the state’s only national/international magazine. What’s your top story for today? Our top story for today is about the USS Arizona Memorial closing indefinitely due to structural issues. The memorial is such a popular travel destination for Oahu visitors so it’s pretty big news. Tell us…
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