Creating Credible Relationships With Journalists

By Robin Carr, LCI Several years ago, I attended a conference that was geared to both reporters and public relations professionals. During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” I was stunned. This was not what I was taught as a PR major at San…
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Is There A Future For Media Relations?

by David Landis, LCI President It’s the new year: a time for high hopes, refreshed energies and renewed perspectives. So, as good PR professionals, we’re always looking for the best ways to communicate our clients’ stories. With social media, digital marketing and new platforms arriving daily, where should public relations experts turn? Predictably, we usually come back to the age-old…
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How to Gain Coverage in the Absence of Breaking News

By Shayna Chapel of The Castle Group, our Public Relations Global Network (PRGN) partner in Boston, Massachusetts The media moves at lightning speed, especially in today’s environment when a story breaks every half hour. This means it’s challenging at times to reach out to media with stories that won’t make the front page. But what happens when you don’t have…
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Meet LCI’s Newest Recruit

By Sarah Mason, Account Coordinator July 17 was my first day at Landis Communications Inc. After a full year of staying in contact with David Cumpston, a director at LCI, and checking in with him about positions, the firm called me about a position that had just opened. I came into the office for an interview on Tuesday, July 11…
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The Benefits of Media Relations

By Shelby Ray, Account Executive at HMA Public Relations, our PRGN partner in Phoenix Public relations practitioners understand the effectiveness of media relations, but these efforts may not always be valued by their clients because it isn’t fully understood. Some professionals must spend time explaining how media relations works and why it’s effective in reaching company goals. To help reach…
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