Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance (ESG) factors influence event planning. The triple bottom line leans into…
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Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and…
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By Brianne Murphy Miller Get a bunch of agency-side communicators in a room together and the conversation invariably shifts to client work. We’re known as a group that likes to talk (communicators, natch) and luckily it’s a congenial business. We have a tendency to share what worked and what didn’t with colleagues and competitors alike. What’s the second most-discussed subject?…
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Are you feeling excited and terrified by the impact of AI? You’re not alone. With AI rapidly changing the world and the way we work, it’s essential to understand how we can use it to enhance our lives and careers. Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. This…
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The highly anticipated Muck Rack 2023 State of Journalism Report, which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating. Among many other findings, the report indicates that economic uncertainty has impacted the work of…
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Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. This includes clarifying and listing your business and strategic communications goals, determining your monthly budget, and having a clear view on major…
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Here are a few more pearls of wisdom from the Landis team about how traveling makes us better at our jobs. Interested in viewing part one? Click here. Brianne Murphy Miller Be flexible. There are always options. “On a trip to London recently, I arrived during a rail strike that made getting around the city almost impossible. I had to…
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By Makenzi Jordan Rodriguez February 5, 2023, was the 65th annual Grammy Awards Ceremony. Of all the Grammy winners, each one who gave an acceptance speech shared the passion they have behind the stories they aim to tell through their music. Following Beyoncé’s four Grammy wins, Bonnie Raitt won Song of the Year for her track “Just Like That.” “I…
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By: Robin Carr When all goes well, the working relationship between a public relations professional and a journalist is something to be admired. It helps to know what the other party is up against, including the challenges, expectations, limitations and objectives that make up the business experience. Cision and Muck Rack recently conducted exhaustive surveys of journalists on the state…
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Note: This is a reposted blog by our Public Relations Global Network partner, Sound Public Relations. For the original blog, please visit here. PR is a constantly changing industry, but a few aspects are guaranteed: 1. You will never finish your to-do list. 2. There is always more to learn. 3. Helping clients achieve the best coverage means interviews with…
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