It's Debatable

By Sean Dowdall, General Manager and CMO While watching the many debates during this very long presidential campaign, I have been reflecting on my time as a member of my high school’s debate team.  I grew up on the Flathead Indian Reservation in Montana and attended Polson High School.  This small town seemed very far removed from the rest of the world, or…
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Should My Brand Use Twitter’s Periscope?

5 Powerful Periscope Payoffs By David Landis, LCI President I recently had the pleasure of co-hosting a seminar for PR News’ August 10 Social Media Summit with my colleague and pal James Mowdy (@JamesJetsOften), head of B/Spoke, a brand consultancy. The subject? How best to use Twitter’s Periscope to amplify your business’ video strategy.  What follows is a summary of…
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4 Best Practices For Optimizing Voice Search

How To Help Siri Find Your Website Voice search is quickly becoming the way consumers are searching for information they need – especially for business.  Landis Communications Inc. (LCI)’s digital marketing consultants, Mannix Marketing, have 4 great tips on how to optimize voice search with virtual assistants like Siri. By Jessica Tracy, Digital Marketing Strategist, Mannix Marketing If you are an…
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YouTube Red and the World of Online Advertising

By Greg Bortkiewicz, Landis Communications In October, YouTube took steps to cement itself as a media juggernaut with the introduction of YouTube Red, a paid subscription service. For $9.99 per month, users receive a range of perks, including: Ad-free videos (more on this later…) Offline viewing Background play Free subscription to Google Play Music Original shows   At first glance,…
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Food for Thought: Google+ and Psychographics

By Jimin Lee, Landis Communications Psychographics are being explored and implemented in today’s marketing world, and Google+ is testing it out with a new redesign. Contrary to previous understanding of segmentation via demographics, Google+ has decided to group user interests through Collections and Communities, which allows people to join groups depending on their areas of interest. I’m intrigued by the…
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Periscope: Your Best Bet for Breaking Brand News

  By James Mowdy Founder b|spoke Earlier this month, I received a Periscope notification from Finnair on my phone. Their new A350 jet had just landed in Helsinki, fresh from the Airbus facility in the south of France. (Finnair is the first European carrier to fly A350s.) I quickly jumped onto Periscope to watch the A350 taxi towards the terminal. As photographers, videographers, Finnair staff and aviation fans cheered, captured…
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LCI Blog: LCI Expands Senior Leadership Team in Preparation for Next Phase of Growth

  In preparation for a new phase of growth, Landis Communications Inc. (LCI) has announced the hiring of three senior executives to expand its practice areas in marketing, digital, video and social media. The firm has also added two new real estate clients to its growing list of corporate, consumer, technology and B2B brands: Troon Pacific, Inc. and Tower Two…
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