By Makenzi Jordan Rodriguez A great story doesn’t automatically become a news story If a story is interesting enough, reporters will find it…eventually. But every day, journalists are sorting through breaking news, assignment tips, pitches, press releases and their own reporting, and there are plenty of genuinely compelling stories that never reach the right reporter. Timing is everything. A PR…
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By Makenzi Jordan Rodriguez For years, one of the best feelings in public relations has been seeing a client at the top of a Google search. Search their name, organization or area of expertise, and there it is: a recent article, interview or feature we helped secure. But people aren’t just searching. They’re asking. Instead of typing a handful of…
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By Makenzi Jordan Rodriguez When did “thank you” become optional? PR moves at lightning speed. We pitch, follow up, coordinate interviews with press, send media assets, monitor media coverage, and then immediately move to the next thing. Somewhere in that cycle, a simple “thank you” can get overlooked. Journalists don’t owe publicists coverage. That’s part of the game and what…
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By Makenzi Jordan Rodriguez For the past several weeks, much of the world has been talking about the same thing. The 2026 FIFA World Cup gave us major upsets, breakout stars, packed watch parties, memorable brand campaigns and more memes than anyone could reasonably keep track of. It also brought people together at a time when our country could certainly…
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By Makenzi Jordan Rodriguez Every June, organizations change their logos to rainbow colors, publish statements of support and launch Pride campaigns. While those efforts can be meaningful, I’ve learned something after working on LGBTQ+ media relations campaigns over the past several years: I’ve realized that the strongest LGBTQ+ stories don’t happen because it’s Pride Month. Pride simply gives us another…
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By Makenzi Jordan Rodriguez History has a way of finding you when you least expect it. I’ve loved history for as long as I can remember, and antiques hold a special appeal because they are living relics of another time. The dustier the better, because I know a good story lives within that item. It’s one of the many reasons…
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By Makenzi Jordan Rodriguez When you’re building a publicity campaign, you’re always asking the same question: “What will make people stop scrolling?” In an oversaturated media landscape, even the most talented performers need “Steller” publicity (meet Steller Sea Lion Chonkers via KQED!). So we created exactly that. An Unexpected Love Letter to San Francisco If you’ve been to San Francisco,…
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By Makenzi Jordan Rodriguez 1. Avoid greenwashing. Greenwashing misleadingly employs green PR and green marketing to deceive the public into believing that a company’s products, objectives, or policies are eco-friendly. This can severely damage your credibility and trust with your audience. To avoid this pitfall: Know Your Client: Conduct comprehensive research into your client’s operations, environmental practices and claims. Verify…
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By Makenzi Jordan Rodriguez What happens when more than 100 rare book dealers from around the world converge on San Francisco’s waterfront? You get a museum where everything is for sale. The 57th California International Antiquarian Book Fair, presented by the Antiquarian Booksellers’ Association of America (ABAA), took over Pier 27 on the Embarcadero February 27—March 1, 2026, drawing collectors,…
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By Makenzi Jordan Rodriguez The most powerful storytelling is human-centered storytelling, focused on lived experience. This month, our work with National Rainbow College Fund (NRCF) is doing exactly that. As scholarship application season unfolds, more people across California are learning about the barriers LGBTQ+ students face in accessing and staying in college, and, importantly, the solutions that work. Recent media…
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