Top 5 Tips for Navigating Pride PR Respectfully and Effectively

By Makenzi Jordan Rodriguez Although Pride Month is celebrated in June, it should be incorporated into an organization’s values year-round. Every organization should strive to celebrate and embrace diversity, inclusivity, and equality and show support for LGBTQ+ colleagues throughout the year. Pride Month offers many opportunities to demonstrate allyship and authentic support. Here are five tips to help your organization…
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Handshake Etiquette: Make a Lasting Impression

By Makenzi Jordan Rodriguez  “A good handshake should never be remembered, but a bad handshake can live in your mind f-o-r-e-v-e-r.” There’s that old saying, “you never get another chance to make a first impression.” So, if a handshake is part of that, how do you win that first encounter? Here are 5 ways your handshake can communicate effectively: A…
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Best PR Stunts, Fails and Learnings of 2023 – Part One

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver. Cruise is one of the autonomous vehicle companies doing live testing on the streets of San…
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 Sustainability isn’t a Trend – It Should be Your Bottom Line

By Makenzi Jordan Rodriguez In a world where environmental consciousness is paramount, consumers seek sustainable products and services and prioritize businesses that share this value. An environmental public relations (EPR) agency can help your company effectively communicate its green initiatives to a broader audience, highlighting your commitment to positively impacting the planet. In elevating visibility for your green initiatives, EPR…
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Replacing AI with EI (Emotional Intelligence)

By Makenzi Jordan Rodriguez  Empathy is a distinctly human trait. Whether we love or hate it, artificial intelligence (AI) has undoubtedly reshaped how we live, work and interact. From iPhones to self-driving cars, we have adapted our lives around technology, and most recently, AI. Despite AI’s robust capabilities, there is one crucial aspect that it will never be able to…
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Zoom Etiquette

By Makenzi Jordan Rodriguez  Gone are the days of 100% in-person meetings, as most of us now work from home or in a hybrid work environment. Just like with in-person business meetings, meeting etiquette extends to Zoom, with a few new considerations. Here are some tips for being polite in a video meeting: 1. Join on time. Punctuality is important!…
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It Pays to Be Polite

By Makenzi Jordan Rodriguez I’m sure we can all conjure up a memory of a specific workplace interaction defined by impolite or unpleasant behavior. Our first instinct might be to get defensive or snap back, but it’s better to take a moment and consider next steps. Most often, these experiences affect workplace relationships longer than the immediate period. Here are…
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The Best Journalism Movies

In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. Whether it’s “All the President’s Men” or “The Devil Wears Prada,” these films capture the behind-the-scenes tenacity, courage and talent required to work in the ever-changing world of the media. Read on and hit…
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How Travel Makes You a Better PR Practitioner – Part Two

Here are a few more pearls of wisdom from the Landis team about how traveling makes us better at our jobs. Interested in viewing part one? Click here. Brianne Murphy Miller Be flexible. There are always options.  “On a trip to London recently, I arrived during a rail strike that made getting around the city almost impossible. I had to…
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Passion Communicates. Without It, There is No Story to Tell.

By Makenzi Jordan Rodriguez February 5, 2023, was the 65th annual Grammy Awards Ceremony. Of all the Grammy winners, each one who gave an acceptance speech shared the passion they have behind the stories they aim to tell through their music. Following Beyoncé’s four Grammy wins, Bonnie Raitt won Song of the Year for her track “Just Like That.” “I…
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