Sustainability isn’t a Trend – It Should be Your Bottom Line

By Makenzi Jordan Rodriguez In a world where environmental consciousness is paramount, consumers seek sustainable products and services and prioritize businesses that share this value. An environmental public relations (EPR) agency can help your company effectively communicate its green initiatives to a broader audience, highlighting your commitment to positively impacting the planet. In elevating visibility for your green initiatives, EPR…
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Replacing AI with EI (Emotional Intelligence)

By Makenzi Jordan Rodriguez  Empathy is a distinctly human trait. Whether we love or hate it, artificial intelligence (AI) has undoubtedly reshaped how we live, work and interact. From iPhones to self-driving cars, we have adapted our lives around technology, and most recently, AI. Despite AI’s robust capabilities, there is one crucial aspect that it will never be able to…
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The Rise of Micro-Influencers

By Brianne Murphy Miller Having the endorsement of someone who uses a product or service can greatly impact an organization’s ability to attract new clients. Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions. But what about smaller brands in local markets who…
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“We Still Need to Fight Misinformation and Disinformation”

Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and…
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Saving time and budget with experience

By Brianne Murphy Miller Get a bunch of agency-side communicators in a room together and the conversation invariably shifts to client work. We’re known as a group that likes to talk (communicators, natch) and luckily it’s a congenial business. We have a tendency to share what worked and what didn’t with colleagues and competitors alike.   What’s the second most-discussed subject?…
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What is Thought Leadership?

By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. What is a thought leader? Thought leaders are subject-matter experts who have built a loyal following by sharing knowledge and skills in specific areas. Thought leaders provide timely, relevant content…
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Healthcare PR: Not for the Faint at Heart 

By Brianne Murphy Miller, Senior Counselor  LANDIS has worked with healthcare and health-adjacent clients – such as Centre for Neuro Skills, Amgen, Altais, UCSF, Sutter Health, Global Alzheimer’s Platform, Merck, the Brain Health Registry, Johnson and Johnson and Lucile Packard Children’s Hospital Stanford – for decades. We’ve lived through Dr. Google, a pandemic and health insurance meltdowns. “Health” is a broad term that seems to include…
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What does it mean to run a values-aligned company? 

By Sean Dowdall  LANDIS has served more than 200 clients for the past 33 years. Based on that extensive experience, we have learned the best opportunity for achieving great success is when we do work that is values-aligned with our company, staff, community and clientele. Doing values-aligned work is what we believe in as an agency.  To LANDIS, “values-aligned” means…
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Riding the wave of a viral video: The story of the coyote and the badger

By Polly Winograd Ikonen To quote our client, Peninsula Open Space Trust (POST) CMO Marti Tedesco, “Luck is when opportunity meets preparation.” I experienced that near-cosmic convergence earlier this month, when I arrived in the office on Tuesday, Feb. 5 to an inundation of media requests for a video segment of a coyote and badger hunting together. The video, which…
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