David Landis has been in the PR game for a long time – we recently celebrated our 25th anniversary at Landis Communications! Although many things have changed in the industry over the years, one thing that has remained constant is the importance of client relationships. David took some time this week to share his top 7 tips for a client…
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By Sarah Mason, Account Coordinator & Office Manager As newer social platforms rise in popularity, such as Snap and Instagram, many speculate that Facebook is on its way out. Using Facebook when it launched was a very different experience than it is today. It used to be a place solely for photo sharing and status updates where…
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By Anne Buchanan of Buchanan Public Relations, our Public Relations Global Network Partner in Philidelphia. I recently returned from Japan, where I traveled to attend the fall meeting of the Public Relations Global Network. PRGN marked its 25th anniversary at this conference. This was an especially meaningful milestone to me, as we – along with HMA Public Relations, The Fearey Group and Stevens Strategic Communications – are…
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The original version of this article appeared on the blog of our agency network, Public Relations Global Network (PRGN). With 50 hand-selected agencies around the globe serving key markets, PRGN agencies offer the “boots-on-the-ground” savvy of a local PR firm, but with global resources. By Brianne Murphy Miller, LCI Senior Counselor Hundred of sites such as Yelp, Trip Advisor, Glassdoor, Amazon…
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By David Landis, President, LCI Having been in the public relations business for more than two decades, I’m often asked by business people how to find the right PR firm for their needs. Finding the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to find your soul mate. To bypass…
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By David Landis, President and CEO at Landis Communications Inc. (LCI) The Landis Communications Inc. (LCI) team is thrilled to announce the debut of our new website – the same year we celebrate 25 years in business. In today’s constantly shifting communications landscape, we wanted LCI’s website to reflect not just our public…
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By David Landis LCI President and President of Public Relations Global Network It’s pretty much a given in the public relations industry these days. If you’re just starting out in your career, there’s a bit of a Catch-22. You need experience to get a PR job, but how do you get that experience without a job? The…
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By: Matt Stone, a digital marketing and Web management blogger, from our PRGN affiliate, GroundFloor Media in Denver, Colorado. What is the real value of social media engagement? Social media pioneers continue to develop effective new strategies for social media platforms that improve the way organizations communicate,transfer and manage relationships. There are a couple of well-established…
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Hi, this is Eric Steckel, LCI’s new Digital/Video Media Strategist. After running, my own business, Bars+Tone, for 11 years, I’ve just joined the LCI staff to help clients realize how best to use digital and video strategies to generate content, drive traffic and build buzz. Here are 5 easy-to-implement strategies that can help you build your brand. If digital media…
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By Linneen Warren, a summer intern, from our PRGN affiliate Xenophon Strategies in Washington, D.C. If Facebook were a friend of mine, he’d be the ‘one-upper.’ Facebook would be the guy who always has to be bigger and better than me and every other person he meets, although I honestly don’t think our friendship would last very long….
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