Reporters Sometimes Hate PR People, And Maybe They Should?

August 8th, 2016

By Gus Nodal, SAE at LCI Why would a reporter dread reading an email or picking up a phone call from a PR professional? The answer is simple: some PR pros only focus on their self-interests and completely ignore the basic idea of relating to the media. In an effort to help our blog readers get to know the media…
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Media Relations 101: Part 1

February 8th, 2016

By Gus Nodal, Senior Account Executive Back in my early PR years, I would call every reporter on my media list. I would occasionally find a few reporters willing to listen to my nervous pitch and if I was lucky, someone would bite and actually write a story. When I look back now, I realize I was most likely interrupting…
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