What is Tech PR?

By Brianne Miller, LCI Back in the day (say, the early 2000s), tech public relations was pretty much one giant category. If your client/business created or sold an online tool or offline hardware, you were doing “tech PR.” Much has changed. Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech,…
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Meet the Media – Warren Thayer

Blog courtesy of Robin Carr, LCI Warren Thayer is the editorial director and co-founder of Frozen & Refrigerated Buyer. A lifelong journalist, he has been writing about the supermarket business for 40 years. He has been on CNN and national public radio multiple times. Landis Communications Inc.’s work with iTradeNetwork connected us to Warren and his publication. 1. What types…
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