Steps to Grow Your Business with Influencer Marketing

By Andie Davis, LCI Let’s face it, out with the old and in with the new is an understatement in today’s world. With a plethora of information and content at our fingertips, we’ve gotten used to a rapidly changing online landscape. So, how do you break through the noise? Currently, there are over 3.6 billion social media users worldwide. Statista…
Read More

Driving Your Message with Influencer Marketing

By Andie Davis, LCI Authenticity always wins. In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. In fact, a total of 42.7 percent of internet users worldwide use ad blockers. Focus is shifting away from traditional advertising methods. Why? Because one-way communication is, well, a one-way street. Consumers crave authenticity,…
Read More

What is Influencer Marketing?

Video by Los Muertos Crew from Pexels By Andie Davis, LCI We’re not buying what you’re selling. That’s right, 1-minute advertisements interrupting my TV programming, I’m talking to you. In today’s business market, younger consumers remain unconvinced by advertisements trying to sell them various products. Instead, they look to influencers or celebrities to endorse products before they buy. A study published in “Journal…
Read More