By Brianne Murphy Miller Turns out you can teach an old dog new tricks… For a few years now, the communications industry has preached “influencer marketing” as almost one-dimensional. In return for a paid placement or some other sort of quid pro quo (product, free hotel nights, etc.), influencers would provide endorsement via their social media channels. Simple. Quick. I…
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Influencer Marketing: More Conversation Than Transaction
July 11th, 2022