By Brianne Murphy Miller The best marketing programs go beyond educating the public on who you are and what you do; they resonate with the public, bringing out an emotional response that lasts. The healthcare industry is inherently emotional, as powerful situations and life-changing moments happen every day. Combining the rational side of healthcare with emotional marketing allows you to…
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By Brianne Murphy Miller, Senior Counselor LANDIS has worked with healthcare and health-adjacent clients – such as Centre for Neuro Skills, Amgen, Altais, UCSF, Sutter Health, Global Alzheimer’s Platform, Merck, the Brain Health Registry, Johnson and Johnson and Lucile Packard Children’s Hospital Stanford – for decades. We’ve lived through Dr. Google, a pandemic and health insurance meltdowns. “Health” is a broad term that seems to include…
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By Leigh Anne Varney, Senior Account Supervisor Let’s talk about the elephant in the room: the COVID-19 pandemic. Not only is there no real end in sight – and it is an understatement to say it has forever changed everything from school schedules to work life – but it’s obvious that healthcare has never been more omnipresent. It’s safe to…
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By David Cumpston, Senior Director Healthcare PR has changed over the years, there are now multiple factors to take into consideration to run a successful healthcare PR campaign. From the importance of following HIPAA regulations to staying on top of ever-changing medical information (particularly during the current COVID-19 pandemic), one must think critically when devising an effective campaign for healthcare…
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By Brianne Miller, Senior Counselor LCI has been working with healthcare and health-adjacent clients – such as UCSF, Sutter Health, Global Alzheimer’s Platform, Merck, the Brain Health Registry, Johnson and Johnson and Lucile Packard Children’s Hospital Stanford – for decades. In the age of COVID-19, all the world is looking to experts, government officials, their local family doctor and maybe…
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