The Power of Emotional Marketing in Healthcare Communications

By Brianne Murphy Miller The best marketing programs go beyond educating the public on who you are and what you do; they resonate with the public, bringing out an emotional response that lasts. The healthcare industry is inherently emotional, as powerful situations and life-changing moments happen every day. Combining the rational side of healthcare with emotional marketing allows you to…
Read More

10 Tips for Moving Into the Next Phase of Healthcare Communications

Note: This article originally ran on O’Dwyer’s PR News‘ website. By Brianne Miller, LCI According to ancient Greek philosopher Heraclitus, “the only thing that is constant is change.” That was true in 500 B.C., and it’s a critical guiding principle today. The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could…
Read More