By Greg Bortkiewicz, Senior Account Executive & Digital Specialist Ever since the Cambridge Analytica story broke, Facebook has been fighting fires regarding its perceived lack of action to appropriately manage its users data. (For tips about how to protect your data on Facebook, check out my recent blog post). While Facebook certainly has a lot to answer for, it isn’t…
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By Sean Dowdall, General Manager & CMO I am constantly surprised that people forget there is nearly always an answer at their fingertips. This is true whether it be colleagues, friends, clients or people you see every day – people such as grocery clerks, waiters, etc. We are all constantly asking questions such as “how do I do . ….
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By: Greg Bortkiewicz, Account Executive Google has been as busy as ever in recent weeks, announcing a couple of updates that all digital marketers need to be aware of. The first is a major change to the format of ads created in AdWords; the second is a clampdown on intrusive ads on mobile websites. For all you need to know, check…
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By Jimin Lee, Landis Communications Psychographics are being explored and implemented in today’s marketing world, and Google+ is testing it out with a new redesign. Contrary to previous understanding of segmentation via demographics, Google+ has decided to group user interests through Collections and Communities, which allows people to join groups depending on their areas of interest. I’m intrigued by the…
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