(LCI is celebrating its 30th anniversary (#LCI30) with a look back at some of the firm’s most memorable campaigns as chosen by the staff. This week’s spotlight is on the Brain Health Registry and the supporting PSA campaign.) By Sean Dowdall, Chief Marketing Officer One of the most impressive and gracious people I have ever met was B. Smith. B….
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By Gregory Bortkiewicz Regular readers of this blog may recall a post from a few weeks ago by my colleague Brianne about the work we are doing with Global Alzheimer’s Platform and Brain Health Registry (BHR). As part of our campaign to encourage people to sign up with BHR (and thereby accelerate the search for an Alzheimer’s cure by shortening…
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By Brianne Miller, Senior Counselor Every once in a while, during a 30+ year career, you work with a client that really speaks to your heart. That’s the happy happenstance between the LCI team and our client, Global Alzheimer’s Platform Foundation. In partnership with Brain Health Registry (BHR), Global Alzheimer’s Platform is hoping to accelerate the search for an Alzheimer’s…
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