How to protect your data on Google

By Greg Bortkiewicz, Senior Account Executive & Digital Specialist Ever since the Cambridge Analytica story broke, Facebook has been fighting fires regarding its perceived lack of action to appropriately manage its users data. (For tips about how to protect your data on Facebook, check out my recent blog post).  While Facebook certainly has a lot to answer for, it isn’t…
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How to protect your Facebook data

By Greg Bortkiewicz, Senior Account Executive & Digital Specialist Ever since the undercover investigation by Channel 4 exposed Cambridge Analytica, Facebook has been in hot water with governments and the public. Although Mark Zuckerberg (eventually) apologized and promised to strengthen the organization’s data privacy efforts, many remain concerned about how their online data would be used. There are several ways…
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5 Steps to Prepare for Facebook Algorithm Changes

By Chris Guizlo of The Fearey Group, our Public Relations Global Network (PRGN) partner in Seattle I sat down with Audrey Tanberg, Senior Social Media Strategist at The Fearey Group, to discuss the upcoming Facebook algorithm changes along with 5 steps businesses can take to prepare for them. You can listen to the podcast here or read the full transcript below….
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Is Facebook becoming Irrelevant?

    By Sarah Mason, Account Coordinator & Office Manager   As newer social platforms rise in popularity, such as Snap and Instagram, many speculate that Facebook is on its way out. Using Facebook when it launched was a very different experience than it is today. It used to be a place solely for photo sharing and status updates where…
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Tracking your Company’s Social Media ROI

Social media is an important tool for most businesses, but how many are maximizing the potential that platforms such as Facebook, Twitter and Instagram have to offer? It’s important to look past the number of followers or fans and understand the actions that people are taking. To that end, we wanted to share this great blog from June 22 by The…
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Introducing PRGN Insiders

 By Ashley Boarman, Landis Communications Work smarter, not harder was the theme of a recent presentation I attended given by Peter Shankman, a media aficionado most widely known for creating the database Help A Reporter Out (HARO). One takeaway from his talk was that PR professionals aren’t using their connections in the most effective way. For a group that stakes…
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And the Winner is…

By Gregory Bortkiewicz, Landis Communications As part of our 25th anniversary celebrations here at LCI, we ran a Facebook competition during the month of April to donate $2,500 to one local nonprofit – here’s the blog I wrote to announce the contest. In addition to voting for a winning entry from one of four San Francisco Bay Area nonprofits, we…
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Facebook Live: Five Top Tips for Brands

By Gregory Bortkiewicz Following the launch of Facebook Live to a select group of VIP accounts last summer, the social network last month opened up the feature to any profile or page. This marks the next step in Facebook’s continued push towards video (and overall digital domination), and comes as no surprise considering the success of other live video apps…
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Can we have a moment, maybe two?

Can we have a moment, maybe two? Two Facebook updates you need to know about By Nick Singer Facebook Moments is six months old and has now become one of the most downloaded photo apps for the iPhone.   The main features of Moments are: Instead of only scanning your existing Facebook albums, Moments pulls from the photos you store on…
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LCI Blog: Facebook Face-Lifts News Feed

By Valeria Prencipe, Intern at LCI Valeria Prencipe hails from Milan, Italy and is a student of the University in the Valle d’Aosta (Italy) and the Université de Savoie (France). She has a background in languages ​​and communication for business and tourism. Thanks to Alessandra Malvermi and Matteo Prencipe, owners of Sound PR (LCI’s Italian PR affiliate through the Public…
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