Five Best Communications Practices for Your Tech Company

By Staff Five Best Communications Practices for Your Tech Company In today’s information-rich society, there is no need to explain communications’ essential role in any industry. In the tech industry, communications and PR have greater importance than other industries because your tech products or services may contain complex concepts that are not so easily understood by the general public. Utilizing…
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PR and Lead Generation are like Peanut Butter & Jelly

By Brianne Miller, LCI Who doesn’t like a good old PB&J? It’s an analogy, of course, but I’m writing this while anticipating lunch, and hunger is more powerful than the keyboard 😉. Here at LCI, we work with clients who need to directly tie their marketing spend to lead generation/sales. There are approximately 1,375,906 ways to measure how leads translate…
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What is paid search marketing – and how can it help your business?

by David Landis, LCI President Often times, business owners ask me: “What is the difference between paid and organic search? And, which one is appropriate for my business?” The simple answer is both.  First, some definitions. Organic search results are those that just populate a query on your search engine, such as Google. Ads are labelled as such, are paid…
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Meet Ad verum, LCI’s PRGN partner in Vilnius, Lithuania

By Akvile Vzesniauskaite, Creative Manager at Ad verum In a few sentences, please tell us about your firm, your role and what makes your agency unique. We truly believe our attitude is unique – whatever we do, we do it with passion and complete dedication. If we don’t like our work, we don’t charge. If we see that we won’t…
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Using Digital Marketing to Complement PR Efforts

Jarobin Gilbert, Digital Marketing Specialist Before I begin, I want to say a big thanks to LCI for bringing me on as a Digital Marketing Specialist. Using my skills in conjunction with PR efforts has been a fantastic learning experience. My role allows me to focus on the nuanced points that lie within digital publications, new coverage and other types…
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