In PR, does experience beat the hourly rate?

By Bianchi PR, our Public Relations Global Network (PRGN) partner in Detroit It’s no secret that companies are looking to get maximum value from their PR firms. In that quest for value, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I was a corporate…
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Technology in Motion Detroit Event Could Be Perfect Venue for Auto / Tech Mobility Suppliers

By Bianchi PR, our Public Relations Global Network (PRGN) partner in Detroit. Technology start-ups looking to break into the competitive automotive arena, as well as automakers and suppliers looking for partners to help develop the next generation of vehicles, may now have a new gathering place – the Technology in Motion (TIM) Detroit event. Much more focused and specialized than…
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