By David Landis, President There’s no doubt that already COVID-19 has changed the way we live, the way we shop, the way we interact with others – and, of course, the way we do business. Especially, it’s changed the way we communicate. Zoom is the norm, newsletters abound with advice and suddenly you’re hearing from everyone including a consultant who…
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What is Public Relations? By David Landis, LCI President Even though I’ve worked in this field for more than 30 years, family members and friends still ask me, “What IS public relations?” And with good reason. It’s not an easy industry to define. Webster’s says: “public relations is the business of inducing the public to have understanding for and goodwill…
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David Landis has been in the PR game for a long time – we recently celebrated our 25th anniversary at Landis Communications! Although many things have changed in the industry over the years, one thing that has remained constant is the importance of client relationships. David took some time this week to share his top 7 tips for a client…
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By Sarah Mason Last week, my colleague Ashley Boarman took over the Public Relations Global Network (PRGN) Instagram account. As an avid social networker herself, Ashley gained an insight that only could come from posting to a professional, worldwide account. She expected this project to be similar to managing her own Instagram account, but she found many more caveats when…
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