What is Critical Thinking and Why It’s A Must for PR Pros

By David Landis, Founder (retired), Landis Communications Inc. (LCI), San Francisco Many of us, in any business, but perhaps especially in PR, fall into the day-to-day trap of working hard but operating on auto. We follow directions and get the work done. But do we provide true value to our company and our clients through critical thinking? In this age of the…
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What is the Public Relations Global Network?

Landis Communications has been the San Francisco member of the Public Relations Global Network since 2006. PRGN has 53 global firms in virtually every major world market giving our clients boots-on-the-ground and regional expertise wherever needed. In the United States, there are 20 firms, each representing a different media market and we work collaboratively with all of them. And Landis…
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What is Public Relations?

What is Public Relations? By David Landis, LCI President Even though I’ve worked in this field for more than 30 years, family members and friends still ask me, “What IS public relations?” And with good reason. It’s not an easy industry to define. Webster’s says: “public relations is the business of inducing the public to have understanding for and goodwill…
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