By Greg Bortkiewicz, Senior Account Executive & Digital Specialist Ever since the Cambridge Analytica story broke, Facebook has been fighting fires regarding its perceived lack of action to appropriately manage its users data. (For tips about how to protect your data on Facebook, check out my recent blog post). While Facebook certainly has a lot to answer for, it isn’t…
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Tag: Data
12 Questions with Brianne Murphy Miller
Name: Brianne Murphy Miller Title: Director Years at the agency: 20 years (!) What did you do before PR? I’ve worked at start-ups (all failed – very Silicon Valley), publishing (Glamour and Sunset) and in fashion. Why did you choose to enter PR? I’m not sure if I chose PR or if PR chose me. I was working as assistant…
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How to protect your Facebook data
By Greg Bortkiewicz, Senior Account Executive & Digital Specialist Ever since the undercover investigation by Channel 4 exposed Cambridge Analytica, Facebook has been in hot water with governments and the public. Although Mark Zuckerberg (eventually) apologized and promised to strengthen the organization’s data privacy efforts, many remain concerned about how their online data would be used. There are several ways…
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Should I Advertise on Podcasts?
By Greg Bortkiewicz, Senior Account Executive & Digital Specialist I’m a huge podcast fan – they’ve made my hour-long commute each morning not only bearable, but enjoyable. Whether I’m in the mood to be informed or entertained, there is a podcast for everything and I’ve become a loyal subscriber to a handful of shows (shout out to ‘Four Finger Discount’…
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Using Digital Marketing to Complement PR Efforts
Jarobin Gilbert, Digital Marketing Specialist Before I begin, I want to say a big thanks to LCI for bringing me on as a Digital Marketing Specialist. Using my skills in conjunction with PR efforts has been a fantastic learning experience. My role allows me to focus on the nuanced points that lie within digital publications, new coverage and other types…
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