By Staff It’s an interesting time to be a communicator. The economic outlook is uncertain, traditional media are struggling to remain relevant, social media continues to be inundated with misinformation – is it any surprise that public sentiment is fickle at best? At the same time businesses and business leaders are expected to speak out and take stands on issues…
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By Andy Lowe Successful crisis communications strategizing occurs before an incident. But, in the heat of the moment, it can be difficult to prioritize and act accordingly. My boss at the college radio station believed in Murphy’s Law: If anything can go wrong, it will. While I don’t share that same sense of optimism, it instilled in me that it’s…
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By Brianne Miller, LCI Everyone’s heart skips a beat when faced with a communications crisis. Whether it’s an employee issue, product recall or natural disaster that affects your business, here are 5 tips for weathering the storm during a crisis: Assemble your team. Crisis means “all hands on deck.” It’s imperative to get everyone together quickly to figure out who…
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By Sean Dowdall, CMO Even as America and many places in the world are rapidly moving to work at home for many industries, now is the time for you to plan when your employees will return to your office. As we have seen in news stories and external communications over the last several weeks, many businesses appeared to be proactively…
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By Leeza Hoyt, president of The Hoyt Organization, our Public Relations Global Network (PRGN) partner based in Los Angeles We’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in…
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By Sarah Mason, Account Coordinator & Office Manager While many trends from 2017 will continue to grow and develop in 2018, such as the increasing presence of videos in ads and PR becoming more data-driven, new trends will subtly emerge. 1. Reputation as the most valuable asset LCI’s blog last week focused on 2017’s biggest PR crises. There were so many…
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This post is a condensed version of Ground Floor Media‘s blogs: The Biggest PR Disasters of 2017- Part 1 & 2 by Jeremy Story. As 2017 comes to a close, we take time to reflect on the year’s biggest PR disasters: UNITED AIRLINES The only good news for United Airlines is that its string of PR disasters occurred early in…
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