Getting Employees Ready to Work at the Office Again

By Sean Dowdall, CMO Even as America and many places in the world are rapidly moving to work at home for many industries, now is the time for you to plan when your employees will return to your office. As we have seen in news stories and external communications over the last several weeks, many businesses appeared to be proactively…
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What to do when your spokesperson makes a mistake

By Leeza Hoyt, president of The Hoyt Organization, our Public Relations Global Network (PRGN) partner based in Los Angeles   We’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in…
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3 PR Trends to Watch

By Sarah Mason, Account Coordinator & Office Manager While many trends from 2017 will continue to grow and develop in 2018, such as the increasing presence of videos in ads and PR becoming more data-driven, new trends will subtly emerge. 1.  Reputation as the most valuable asset LCI’s blog last week focused on 2017’s biggest PR crises. There were so many…
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Biggest PR Disasters of 2017

This post is a condensed version of Ground Floor Media‘s blogs: The Biggest PR Disasters of 2017- Part 1 & 2 by Jeremy Story.  As 2017 comes to a close, we take time to reflect on the year’s biggest PR disasters: UNITED AIRLINES The only good news for United Airlines is that its string of PR disasters occurred early in…
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