By Andy Lowe Successful crisis communications strategizing occurs before an incident. But, in the heat of the moment, it can be difficult to prioritize and act accordingly. My boss at the college radio station believed in Murphy’s Law: If anything can go wrong, it will. While I don’t share that same sense of optimism, it instilled in me that it’s…
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By Brianne Miller, LCI Everyone’s heart skips a beat when faced with a communications crisis. Whether it’s an employee issue, product recall or natural disaster that affects your business, here are 5 tips for weathering the storm during a crisis: Assemble your team. Crisis means “all hands on deck.” It’s imperative to get everyone together quickly to figure out who…
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(Thanks to our Detroit PR partner, Bianchi Public Relations) By David Landis, President The most dangerous crisis is the one for which your organization is unprepared. Crises happen all the time. COVID-19 is one of the most far-reaching crises in recent history and has affected thousands of businesses. Since it has struck, the pandemic has presented many challenges – and…
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