Is The Healthcare PR Rulebook Applicable During A Pandemic?

By Leigh Anne Varney, Senior Account Supervisor Let’s talk about the elephant in the room: the COVID-19 pandemic. Not only is there no real end in sight – and it is an understatement to say it has forever changed everything from school schedules to work life – but it’s obvious that healthcare has never been more omnipresent. It’s safe to…
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Crisis Communications Checklist – Are You Ready?

(Thanks to our Detroit PR partner, Bianchi Public Relations) By David Landis, President The most dangerous crisis is the one for which your organization is unprepared. Crises happen all the time. COVID-19 is one of the most far-reaching crises in recent history and has affected thousands of businesses. Since it has struck, the pandemic has presented many challenges – and…
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Sports Marketing During a Pandemic

By Robin Carr, Senior Counselor Dr. Anthony S. Fauci, director of the National Institute for Allergy and Infectious Diseases, recently told The New York Times that he runs daily to relieve stress. However, what he really wants – like so many sports fans – is to go to a baseball game. He’s sorely missing his favorite team, the Washington Nationals….
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Meet the Media – Don Clark, The New York Times

Don Clark, a longtime, San Francisco-based reporter and editor for The Wall Street Journal, now writes technology stories as a freelancer with The New York Times. As with many of us living through the COVID-19 pandemic, Don’s daily routine has also taken a detour. When asked how it’s impacting his work: “I’ve shut down my writing for now in the…
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5 Tips for Communicating During A Pandemic

By David Landis, President There’s no doubt that already COVID-19 has changed the way we live, the way we shop, the way we interact with others – and, of course, the way we do business. Especially, it’s changed the way we communicate. Zoom is the norm, newsletters abound with advice and suddenly you’re hearing from everyone including a consultant who…
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Social changes in times of public crisis

This post comes courtesy of Marissa Baker with our Public Relations Global Network partner, HMA Public Relations, in Arizona. ***** During the current public health crisis, many platforms are pushing to roll out new features sooner rather than later. Video streaming services like Disney+ and Hulu have released highly anticipated movies earlier than planned to offer more entertainment for those…
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Getting Employees Ready to Work at the Office Again

By Sean Dowdall, CMO Even as America and many places in the world are rapidly moving to work at home for many industries, now is the time for you to plan when your employees will return to your office. As we have seen in news stories and external communications over the last several weeks, many businesses appeared to be proactively…
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San Francisco prepares to shelter in place for three weeks

In lieu of what you would normally find in this space, we as communicators have decided to bring the topic of the coronavirus pandemic into conversation. San Francisco Mayor London Breed announced today that city residents will be ordered to shelter in place due to the coronavirus pandemic starting at midnight.  This extreme and historic measure – in place for most of the…
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