By Shayna Chapel of The Castle Group, our Public Relations Global Network (PRGN) partner in Boston, Massachusetts The media moves at lightning speed, especially in today’s environment when a story breaks every half hour. This means it’s challenging at times to reach out to media with stories that won’t make the front page. But what happens when you don’t have…
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By Ashley Boarman, Account Supervisor at LCI While the event may be over, your work has just begun… Follow up is the key ingredient to completing a successful tradeshow event, and it’s where the media magic truly happens. Although the physical event may be behind you, diligent follow up will be what elevates your performance from silver to gold –…
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By David Landis, President Here at Landis Communications we’re celebrating our 25th anniversary, which got me thinking about how things have changed during that time – the PR industry was certainly a lot different before the Internet! From typewriters to laptops and from huge client report books to PDFs, the way we work has changed dramatically. I took a trip…
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