By Sean Dowdall, LCI Zoom has become a household word during the pandemic. It went from one of the many web video meeting platforms available to a mainstay of many of our remote work lives and even personal lives. For the most part, Zoom has performed well for me – once I learned the quirks of scheduling a meeting and…
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By Brianne Miller, LCI Everyone’s heart skips a beat when faced with a communications crisis. Whether it’s an employee issue, product recall or natural disaster that affects your business, here are 5 tips for weathering the storm during a crisis: Assemble your team. Crisis means “all hands on deck.” It’s imperative to get everyone together quickly to figure out who…
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By Polly Winograd Ikonen As a communications and marketing professional, you obviously know that having your company or client on social media platforms is critical. But simply creating organic posts is no longer enough to generate the engagement you seek. The term ‘social media marketing’ can be used to describe all kinds of promotional activities on these platforms. In this…
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by LCI’s Brianne Murphy Miller With Brett Andrews, CEO of San Francisco-based PRC Longtime San Francisco-based LCI client PRC transforms lives and communities struggling with addiction, HIV/AIDS, mental health challenges, under or unemployment and homelessness. PRC serves all communities and gender identities throughout San Francisco. During Black History Month, LCI’s Brianne Murphy Miller recently zoomed with LCI client Brett Andrews…
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by David Landis, LCI President It’s the new year: a time for high hopes, refreshed energies and renewed perspectives. So, as good PR professionals, we’re always looking for the best ways to communicate our clients’ stories. With social media, digital marketing and new platforms arriving daily, where should public relations experts turn? Predictably, we usually come back to the age-old…
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by David Landis, LCI President Wrapping up a challenging year (to say the least), all the prognosticators come out, predicting this and that for 2021. The world of public relations is no different. So I asked my international PR colleagues from the Public Relations Global Network for their predictions. I got answers from all over the globe – many of…
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By David Landis, President There’s no doubt that already COVID-19 has changed the way we live, the way we shop, the way we interact with others – and, of course, the way we do business. Especially, it’s changed the way we communicate. Zoom is the norm, newsletters abound with advice and suddenly you’re hearing from everyone including a consultant who…
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By David Landis, President, LCI I just returned from my first-ever trip to Argentina: we visited Buenos Aires, Salta and Bariloche. Besides the sheer beauty, the delicious food, top-quality wines and the friendliness of the residents, one important aspect impressed me as a professional communicator. How a local can make all the difference. If, like me, you love to travel,…
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By Brianne Miller, Senior Counselor When the team at LCI starts talking with prospects about their marketing and communications needs, invariably several important questions arise. We decided to compile a list of those that are most-asked and answer them below: What is the ROI? How do you measure the effectiveness of a program? We have pioneered metrics-based ROI with our…
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By Greg Bortkiewicz, Senior Account Executive & Digital Specialist Lucile Packard Children’s Hospital Stanford is one of the most renowned children’s hospitals in the country. We’ve had the pleasure of working with Packard Children’s for the past 18 months, and things are really heating up as we get closer to the opening of its new building. Slated to open in December, the…
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