by David Landis, LCI President It’s the new year: a time for high hopes, refreshed energies and renewed perspectives. So, as good PR professionals, we’re always looking for the best ways to communicate our clients’ stories. With social media, digital marketing and new platforms arriving daily, where should public relations experts turn? Predictably, we usually come back to the age-old…
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by David Landis, LCI President Wrapping up a challenging year (to say the least), all the prognosticators come out, predicting this and that for 2021. The world of public relations is no different. So I asked my international PR colleagues from the Public Relations Global Network for their predictions. I got answers from all over the globe – many of…
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By David Landis, President There’s no doubt that already COVID-19 has changed the way we live, the way we shop, the way we interact with others – and, of course, the way we do business. Especially, it’s changed the way we communicate. Zoom is the norm, newsletters abound with advice and suddenly you’re hearing from everyone including a consultant who…
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By David Landis, President, LCI I just returned from my first-ever trip to Argentina: we visited Buenos Aires, Salta and Bariloche. Besides the sheer beauty, the delicious food, top-quality wines and the friendliness of the residents, one important aspect impressed me as a professional communicator. How a local can make all the difference. If, like me, you love to travel,…
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By Brianne Miller, Senior Counselor When the team at LCI starts talking with prospects about their marketing and communications needs, invariably several important questions arise. We decided to compile a list of those that are most-asked and answer them below: What is the ROI? How do you measure the effectiveness of a program? We have pioneered metrics-based ROI with our…
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By Greg Bortkiewicz, Senior Account Executive & Digital Specialist Lucile Packard Children’s Hospital Stanford is one of the most renowned children’s hospitals in the country. We’ve had the pleasure of working with Packard Children’s for the past 18 months, and things are really heating up as we get closer to the opening of its new building. Slated to open in December, the…
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By David Landis, President, LCI Having been in the public relations business for more than two decades, I’m often asked by business people how to find the right PR firm for their needs. Finding the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to find your soul mate. To bypass…
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By Brianne Miller, Director I get quite a few calls each week from prospective new clients – some exciting, some not-right-for-us, some downright bizarre. One of the things I love about my job is that I get to educate people hiring communications agencies for the first time…or, as is happening more and more of late, hiring SMART for the first…
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By Sean Dowdall, General Manager & CMO Vancouver, British Columbia, is the politest city in the world. At least based on my recent experience there. My husband and I just traveled to Vancouver for a long 4th of July weekend. When we first planned the trip, we had no idea it would be Canada Day – Canada’s official founding day. And,…
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By Brianne Miller, Senior Counselor In the communications field, you never know where inspiration will strike. Sometimes you’re just sitting at home, watching Property Brothers and lamenting the general disheveled mess that is your living room when lightning strikes. LCI client Native Trails makes gorgeous, eco-chic bath and kitchen furniture – and the aesthetic is perfect for HGTV’s Property Brothers…
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