LCI Goes Virtual

By David Landis, LCI President It’s all the rage these days. Pandemic or not, businesses are looking at how they operate: should they continue to have an office, should they have a hybrid operation – or should they go entirely virtual? Being on the cutting edge, “going virtual” has always been a part of the landscape here in the San…
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Meet the Media – Dan Rosenheim

By David Landis, LCI Dan Rosenheim is the Director of Business Development at Bay City News. His impressive resume includes working for the Chicago Sun-Times, Chicago Tribune, SF Chronicle, KRON and KPIX (CBS). 1. How is reporting different at newspapers, TV and wire services? The differences are less significant than what, at least in a good newsroom, they all share:…
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News Literacy – Sticking To The Facts

By LCI’s Andie Davis This week, Andie dives into news literacy and shares best practices to make sure you are sticking to the facts.   Watch our video:   Got a comment? Share your thoughts below or with Andie at [email protected]   Related Articles: Americans and the News Media: What they do — and don’t — understand about each other…
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SPAC Attack: What They Are, Why You Should Care And How Communications Plays A Role

By Brianne Miller, LCI You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like everything else, things are different today. Life moves pretty fast. If you don’t stop…
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What Not To Email

By Sean Dowdall, LCI Zoom has become a household word during the pandemic.  It went from one of the many web video meeting platforms available to a mainstay of many of our remote work lives and even personal lives.  For the most part, Zoom has performed well for me – once I learned the quirks of scheduling a meeting and…
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5 Communications Things To Do Immediately When A Crisis Occurs

By Brianne Miller, LCI Everyone’s heart skips a beat when faced with a communications crisis. Whether it’s an employee issue, product recall or natural disaster that affects your business, here are 5 tips for weathering the storm during a crisis: Assemble your team. Crisis means “all hands on deck.” It’s imperative to get everyone together quickly to figure out who…
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Five Tips to Improve your Social Media Marketing

By Polly Winograd Ikonen As a communications and marketing professional, you obviously know that having your company or client on social media platforms is critical.  But simply creating organic posts is no longer enough to generate the engagement you seek. The term ‘social media marketing’ can be used to describe all kinds of promotional activities on these platforms. In this…
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VIDEO: Communications and The Possibilities For Black History Month

by LCI’s Brianne Murphy Miller With Brett Andrews, CEO of San Francisco-based PRC Longtime San Francisco-based LCI client PRC transforms lives and communities struggling with addiction, HIV/AIDS, mental health challenges, under or unemployment and homelessness. PRC serves all communities and gender identities throughout San Francisco. During Black History Month, LCI’s Brianne Murphy Miller recently zoomed with LCI client Brett Andrews…
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Is There A Future For Media Relations?

by David Landis, LCI President It’s the new year: a time for high hopes, refreshed energies and renewed perspectives. So, as good PR professionals, we’re always looking for the best ways to communicate our clients’ stories. With social media, digital marketing and new platforms arriving daily, where should public relations experts turn? Predictably, we usually come back to the age-old…
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What’s in store for communications in 2021?

by David Landis, LCI President Wrapping up a challenging year (to say the least), all the prognosticators come out, predicting this and that for 2021. The world of public relations is no different. So I asked my international PR colleagues from the Public Relations Global Network for their predictions. I got answers from all over the globe – many of…
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