How to Put the Creative into Public Relations

NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. For the original blog, please visit here. Public relations requires a variety of skills: strategy, communication, analytics and creativity. All these components blend to create a colorful, evocative, engaging and informative landscape. Those who excel in the strategic and analytical side may not have the same natural aptitude when…
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Q&A with Polly Winograd Ikonen, Senior Counselor

By Landis Staff Can you tell us about your background? My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral,…
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Five Tips for Giving Quality Media Interviews

Note: This is a reposted blog by our Public Relations Global Network partner, Sound Public Relations. For the original blog, please visit here. PR is a constantly changing industry, but a few aspects are guaranteed: 1. You will never finish your to-do list. 2. There is always more to learn. 3. Helping clients achieve the best coverage means interviews with…
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What Makes Your News a Good Story?

By Andy Lowe As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. While there isn’t a fixed rule, some fundamental principles can guide your decisions. First, let’s look…
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The Importance of Communication

By Andie Davis Words matter. I grew up having that phrase repeated to me often in my formative years, and it rings true to this day, especially now that I work in public relations. Words can evoke emotion, inspire action and tell a story. As public relations professional, I help clients craft meaningful stories for their brand to effectively communicate…
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Top 10 Reasons to Work for LCI

Landis Communications Inc. (LCI) is hiring! LCI is an award-winning boutique PR firm based in the San Francisco Bay Area. We work with a broad range of clients, including technology, healthcare, nonprofits, environment, hospitality and more. For a full list of our current and former clients, see here. If you are a dedicated self-starter looking for a communications or public…
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What is Tech PR?

By Brianne Miller, LCI Back in the day (say, the early 2000s), tech public relations was pretty much one giant category. If your client/business created or sold an online tool or offline hardware, you were doing “tech PR.” Much has changed. Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech,…
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Meet the Media – Mike McPhate

Blog courtesy of Polly Winograd Ikonen, LCI Mike McPhate is the founder and editor of California Sun. Before California Sun, he wrote the California Today newsletter for the New York Times. He has also held various reporting and editing jobs at the Times, Washington Post and New York Sun. Landis Communications Inc.’s work with Save the Redwoods League connected us…
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LCI Goes Virtual

By David Landis, LCI President It’s all the rage these days. Pandemic or not, businesses are looking at how they operate: should they continue to have an office, should they have a hybrid operation – or should they go entirely virtual? Being on the cutting edge, “going virtual” has always been a part of the landscape here in the San…
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Meet the Media – Dan Rosenheim

By David Landis, LCI Dan Rosenheim is the Director of Business Development at Bay City News. His impressive resume includes working for the Chicago Sun-Times, Chicago Tribune, SF Chronicle, KRON and KPIX (CBS). 1. How is reporting different at newspapers, TV and wire services? The differences are less significant than what, at least in a good newsroom, they all share:…
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