It Pays to Be Polite

By Makenzi Jordan Rodriguez I’m sure we can all conjure up a memory of a specific workplace interaction defined by impolite or unpleasant behavior. Our first instinct might be to get defensive or snap back, but it’s better to take a moment and consider next steps. Most often, these experiences affect workplace relationships longer than the immediate period. Here are…
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Saving time and budget with experience

By Brianne Murphy Miller Get a bunch of agency-side communicators in a room together and the conversation invariably shifts to client work. We’re known as a group that likes to talk (communicators, natch) and luckily it’s a congenial business. We have a tendency to share what worked and what didn’t with colleagues and competitors alike.   What’s the second most-discussed subject?…
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Navigating Tumultuous Waters: Careless Companies Sink, Thoughtful Companies Swim

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng – Novitas Communications. For the original blog, please visit here. After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll.   A recent…
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What is Thought Leadership?

By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. What is a thought leader? Thought leaders are subject-matter experts who have built a loyal following by sharing knowledge and skills in specific areas. Thought leaders provide timely, relevant content…
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What does it mean to run a values-aligned company? 

By Sean Dowdall  LANDIS has served more than 200 clients for the past 33 years. Based on that extensive experience, we have learned the best opportunity for achieving great success is when we do work that is values-aligned with our company, staff, community and clientele. Doing values-aligned work is what we believe in as an agency.  To LANDIS, “values-aligned” means…
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What is the Public Relations Global Network?

Landis Communications has been the San Francisco member of the Public Relations Global Network since 2006. PRGN has 53 global firms in virtually every major world market giving our clients boots-on-the-ground and regional expertise wherever needed. In the United States, there are 20 firms, each representing a different media market and we work collaboratively with all of them. And Landis…
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The State of Journalism in 2023, according to Muck Rack

The highly anticipated Muck Rack 2023 State of Journalism Report, which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating. Among many other findings, the report indicates that economic uncertainty has impacted the work of…
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What to Look for When Choosing a PR Agency 

Prepare for your Search  Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. This includes clarifying and listing your business and strategic communications goals, determining your monthly budget, and having a clear view on major…
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The Art of Communication in Challenging Times

Note: This is a reposted blog by our Public Relations Global Network Partner, Ieva Naujalyte – Adverum. For the original blog, please visit here. Inflation is skyrocketing. Economies around the world are stalling. And on top of all this – we have a war in Europe. However you look at it, these are challenging times. Many people feel anxious about money,…
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How Travel Makes You a Better PR Practitioner – Part Two

Here are a few more pearls of wisdom from the Landis team about how traveling makes us better at our jobs. Interested in viewing part one? Click here. Brianne Murphy Miller Be flexible. There are always options.  “On a trip to London recently, I arrived during a rail strike that made getting around the city almost impossible. I had to…
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