Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. This has created both an opportunity and a…
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Navigating Tumultuous Waters: Careless Companies Sink, Thoughtful Companies Swim

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng – Novitas Communications. For the original blog, please visit here. After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll.   A recent…
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“No Problem” is a Problem

By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past.  After many clicks to “older posts” on our website, I finally found it: I Worry When You Say, “No Worries!” It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping…
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LCI’s Top Client Projects in 2021

By the LCI team What a year! LCI worked on various fun campaigns in 2021, but the team wanted to highlight a few of our favorites throughout the year. Here are LCI’s top client projects from 2021: Polly: It’s never my first choice to move at lightning speed, but it’s sure nice when that ability to hustle pays off.  In…
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Are Health Observances News Hooks?

By Jacque Seaman of The Fearey Group, our Public Relations Global Network (PRGN) partner in Seattle Every day, week and month has a health observance designated to it—whether regional, national or international. In fact, just last month, September observed: Childhood Cancer Awareness Month, Healthy Aging Month, National Suicide Prevention Week, World Pharmacists Day and World Heart Day—to name a few….
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5 Steps to Finding the Right PR firm

By David Landis, President, LCI Having been in the public relations business for more than two decades, I’m often asked by business people how to find the right PR firm for their needs. Finding the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to find your soul mate. To bypass…
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Let’s start over, shall we?

By David Cumpston, Director, Landis Communications (LCI) Though it’s hard to believe, the last days of 2016 are upon us. Unless you’re one of the fortunate few who’s already thinking ahead to the New Year, now’s the time to get your ducks in a row for a successful kickoff to 2017. Here’s a look at five areas for PR professionals…
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How Travelling Can Benefit the PR Pro

By Ashley Boarman, Account Supervisor I recently returned from a week in Hawaii and I absolutely loved it – I’m already thinking about when I can go back! It’s a beautiful place and I’ve never felt so relaxed. Coincidentally, one of the clients we represent has a location in Hawaii – NorthStar Memorial Group. Even though I was on vacation,…
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October is the New January

By Brianne Miller, Senior Counselor Ah, October.  Falling leaves, plump pumpkins…and the month that’s notoriously known for being the busiest of them all at LCI.  It seems like every year (and I’ve been here for A LOT of them) the month of October is chock full of product launches, client events, new campaigns and revised analytics. In between conference calls…
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