How to stay organized at work

By Ashley Boarman, Account Supervisor Working at an agency where you have to juggle multiple clients, tasks and deadlines can be a challenging environment! I keep myself (and my inbox) organized with some basic tricks which I’m delighted to share in the video below: How do you keep yourself organized at work? Leave a comment below or tweet us @LandisComm.

Are Health Observances News Hooks?

By Jacque Seaman of The Fearey Group, our Public Relations Global Network (PRGN) partner in Seattle Every day, week and month has a health observance designated to it—whether regional, national or international. In fact, just last month, September observed: Childhood Cancer Awareness Month, Healthy Aging Month, National Suicide Prevention Week, World Pharmacists Day and World Heart Day—to name a few….
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The PRGN Instagram Takeover

By Sarah Mason Last week, my colleague Ashley Boarman took over the Public Relations Global Network (PRGN) Instagram account. As an avid social networker herself, Ashley gained an insight that only could come from posting to a professional, worldwide account. She expected this project to be similar to managing her own Instagram account, but she found many more caveats when…
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5 Steps to Finding the Right PR firm

By David Landis, President, LCI Having been in the public relations business for more than two decades, I’m often asked by business people how to find the right PR firm for their needs. Finding the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to find your soul mate. To bypass…
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Turn Leads into Clients with a Strong First Impression

By Danielle Martindale, digital marketing strategist at Mannix Marketing The phrases “dress for success” and “first impressions are everything” are common throughout the business world – and for good reason. The first impression is a powerful business tool. When used properly this tool can command respect, exude authority, and turn leads into clients. First impressions go far beyond how you…
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Why I Say “Google It” More Than Anything Except “Thank You”

By Sean Dowdall, General Manager & CMO I am constantly surprised that people forget there is nearly always an answer at their fingertips. This is true whether it be colleagues, friends, clients or people you see every day – people such as grocery clerks, waiters, etc. We are all constantly asking questions such as “how do I do . ….
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Writing About Complex Subjects

By Jen Tedeschi of Buchanan Public Relations, our PRGN partner based in Philadelphia As a PR practitioner, I have a few not-so-shocking confessions to make: I’m not a lawyer, nor am I an accountant. Additionally, I have never attended medical school, and I haven’t had a chance to get much experience in investing, either. Yet it’s often my job to…
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Let’s start over, shall we?

By David Cumpston, Director, Landis Communications (LCI) Though it’s hard to believe, the last days of 2016 are upon us. Unless you’re one of the fortunate few who’s already thinking ahead to the New Year, now’s the time to get your ducks in a row for a successful kickoff to 2017. Here’s a look at five areas for PR professionals…
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How Travelling Can Benefit the PR Pro

By Ashley Boarman, Account Supervisor I recently returned from a week in Hawaii and I absolutely loved it – I’m already thinking about when I can go back! It’s a beautiful place and I’ve never felt so relaxed. Coincidentally, one of the clients we represent has a location in Hawaii – NorthStar Memorial Group. Even though I was on vacation,…
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How PR has changed in the last 25 years

By David Landis, President Here at Landis Communications we’re celebrating our 25th anniversary, which got me thinking about how things have changed during that time – the PR industry was certainly a lot different before the Internet! From typewriters to laptops and from huge client report books to PDFs, the way we work has changed dramatically. I took a trip…
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