Client Relationships: Keeping it Fresh

By Danielle Dickinson of The Castle Group, our Public Relations Global Network (PRGN) partner in Boston. Make new friends but keep the old. One is silver, the other is gold. This adage from my Girl Scout years has proven to be valuable advice in both my personal life and career as a corporate event producer. Here at Castle, we are…
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12 Questions with Brianne Murphy Miller

Name: Brianne Murphy Miller Title: Director Years at the agency: 20 years (!) What did you do before PR? I’ve worked at start-ups (all failed – very Silicon Valley), publishing (Glamour and Sunset) and in fashion. Why did you choose to enter PR? I’m not sure if I chose PR or if PR chose me. I was working as assistant…
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Ten Questions that Prospects and Clients Ask

By Brianne Miller, Senior Counselor When the team at LCI starts talking with prospects about their marketing and communications needs, invariably several important questions arise. We decided to compile a list of those that are most-asked and answer them below: What is the ROI? How do you measure the effectiveness of a program? We have pioneered metrics-based ROI with our…
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15 Tips for Making a Great Video

By Anne Buchanan of Buchanan Public Relations, our Public Relations Global Network (PRGN) partner in Philadelphia. Video remains a sizzling hot medium for storytelling. Organizations of all sizes and industries are using it to tell their brand story. Some companies produce video in-house; others turn to specialized video production companies for help. But no matter how it gets produced, video…
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It’s Time to Rethink the Request for Proposals Process

By Aaron Blank, CEO of The Fearey Group, our Public Relations Global Network (PRGN) partner in Seattle   As a large-scale company, a not-for-profit or a startup brand, let’s say you’re interested in contracting with a new PR agency. Perhaps you’re looking for a fresh perspective or preparing to take that fledgling step into the PR world. There are certain…
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7 Tips for a Client Service Company

David Landis has been in the PR game for a long time – we recently celebrated our 25th anniversary at Landis Communications! Although many things have changed in the industry over the years, one thing that has remained constant is the importance of client relationships. David took some time this week to share his top 7 tips for a client…
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Client Save the Redwoods League turns 100

Client Spotlight: Save the Redwoods League celebrates its centennial By Ashley Boarman, Account Supervisor Save the Redwoods League is a nonprofit whose mission is to protect and restore redwood forests and connect people to their peace and beauty so these wonders of the natural world flourish. Established in 1918, the League is celebrating its centennial this year! In the last 100 years,…
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Don’t be a Dead Fish!

By Ashley Boarman, account supervisor I’ve been on the professional events circuit lately where I’ve encountered several bad handshakes. There’s the classic icky sweaty palm (yuck!) and the always awkward “lobster claw,” when a person clasps a few of your fingers and then pulls away. We can’t, of course, forget the most awkward of all bad handshakes: the “dead fish.”…
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RFP PDQ!

By Brianne Miller, Business Development Not many acronyms strike fear into my heart like RFP (Request for Proposal) does. I’ve had quite a few to deal with over the past month, and have made some observations on the process…   It’s not a “request.” Really. It’s more like a demand. The best RFPs include a little wiggle room for creativity…
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On Set with On Lok

By Jennifer Golbus, Senior Account Supervisor I recently staffed a day-long video shoot with the talented team at KGO-TV (ABC-7), filming a segment for LCI client On Lok on KGO’s “Bay Area Life” program. The segment highlights On Lok’s 45th anniversary, showcasing its three major senior services programs: On Lok Lifeways, 30th Street Senior Center and Alcara. We had a…
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