Navigating Tumultuous Waters: Careless Companies Sink, Thoughtful Companies Swim

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng – Novitas Communications. For the original blog, please visit here. After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll.   A recent…
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What Makes a Good Client?

This blog originally appeared on HMA Public Relations‘ website. HMA Public Relations is our Public Relations Global Network partner in Arizona. Blog courtesy of Abbie Fink from HMA Public Relations Finding and securing new business is an ongoing process for any professional services firm — it can happen anywhere at any time, including a baseball game. However, the best source…
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15 Tips for Making a Great Video

By Anne Buchanan of Buchanan Public Relations, our Public Relations Global Network (PRGN) partner in Philadelphia. Video remains a sizzling hot medium for storytelling. Organizations of all sizes and industries are using it to tell their brand story. Some companies produce video in-house; others turn to specialized video production companies for help. But no matter how it gets produced, video…
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Don’t be a Dead Fish!

By Ashley Boarman, account supervisor I’ve been on the professional events circuit lately where I’ve encountered several bad handshakes. There’s the classic icky sweaty palm (yuck!) and the always awkward “lobster claw,” when a person clasps a few of your fingers and then pulls away. We can’t, of course, forget the most awkward of all bad handshakes: the “dead fish.”…
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