Building and Maintaining Virtual Client Relationships

By Andie Davis, Andy Lowe  COVID-19 has changed many things for communicators, from how we manage projects to how we dress – many of us now work in hoodies and sweatpants.   While the immediate impacts of the pandemic are lightening up, many public relations professionals will likely stick to working remotely. Let’s look at a few ways to maintain…
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Client Relationships: Keeping it Fresh

By Danielle Dickinson of The Castle Group, our Public Relations Global Network (PRGN) partner in Boston. Make new friends but keep the old. One is silver, the other is gold. This adage from my Girl Scout years has proven to be valuable advice in both my personal life and career as a corporate event producer. Here at Castle, we are…
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