Why I Say “Google It” More Than Anything Except “Thank You”

By Sean Dowdall, General Manager & CMO I am constantly surprised that people forget there is nearly always an answer at their fingertips. This is true whether it be colleagues, friends, clients or people you see every day – people such as grocery clerks, waiters, etc. We are all constantly asking questions such as “how do I do . ….
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PR in 2017: Where we’re going

By David Landis, LCI President Landis Communications Inc. (LCI) is a proud member of the Public Relations Global Network (PRGN), with 50 agency affiliates around the globe. Our Turkish PR partner, Cinar Ergin of Aristo Communications in Istanbul, asked us the following questions about PR, the future, our President-elect and more.  Because it’s the start of a New Year, it…
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Let’s start over, shall we?

By David Cumpston, Director, Landis Communications (LCI) Though it’s hard to believe, the last days of 2016 are upon us. Unless you’re one of the fortunate few who’s already thinking ahead to the New Year, now’s the time to get your ducks in a row for a successful kickoff to 2017. Here’s a look at five areas for PR professionals…
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How PR has changed in the last 25 years

By David Landis, President Here at Landis Communications we’re celebrating our 25th anniversary, which got me thinking about how things have changed during that time – the PR industry was certainly a lot different before the Internet! From typewriters to laptops and from huge client report books to PDFs, the way we work has changed dramatically. I took a trip…
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The Three R's of New Business Strategy

David Cumpston, Director of Client Services, shares his top three tips on new business strategy. These same tips can also be applied to maintaining relationships and keeping clients, and are one of the things that sets LCI apart from other PR firms. Check out David’s tips in the video below: What are some of your tips when it comes to…
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Six Steps to an Effective Online Press Room for Your Business

Introduction by LCI President David Landis: One of my biggest pet peeves in the PR industry (and I’m sure a pet peeve for journalists) is to head to a business’ online press room, only to discover that the contact information isn’t a real person, phone number or email, just [email protected]_________. This practice is rampant in Silicon Valley. CEOs, Marketing and PR professionals…
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8 Takeaways from the Public Relations Global Network (PRGN) Meeting

By David Landis, President, LCI LCI is fortunate to be headquartered in San Francisco, but part of a greater network of independently-owned communications agencies worldwide.  These agencies help us compete internationally and handle business in more than 50 markets globally. Members of our network, the Public Relations Global Network (PRGN), recently met in Washington DC to share business insights, network…
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Is hiring a PR firm worth it?

By Abbie S. Fink, Vice President/General Manager at HMA Public Relations, our PRGN partner in Phoenix, AZ There’s nothing I like more (said very sarcastically) than reading an article on why hiring a public relations firm isn’t worth the expense. It’s not that I disagree with the theory; there may be lots of reasons not to hire out your PR needs. Small…
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Returning to Agency Life

By Jennifer Golbus, Senior Account Supervisor I recently joined the world-class team at Landis Communications, Inc. after running my own boutique agency, running my own consultancy and working in-house at two companies. As I reflect on my career, I’m reminded of the many benefits of agency life. Resources and Experience I remember the hours spent creating everything for the first…
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