Ten Questions that Prospects and Clients Ask

By Brianne Miller, Senior Counselor When the team at LCI starts talking with prospects about their marketing and communications needs, invariably several important questions arise. We decided to compile a list of those that are most-asked and answer them below: What is the ROI? How do you measure the effectiveness of a program? We have pioneered metrics-based ROI with our…
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How to Support the 5-Star Review

The original version of this article appeared on the blog of our agency network, Public Relations Global Network (PRGN). With 50 hand-selected agencies around the globe serving key markets, PRGN agencies offer the “boots-on-the-ground” savvy of a local PR firm, but with global resources. By Brianne Murphy Miller, LCI Senior Counselor  Hundred of sites such as Yelp, Trip Advisor, Glassdoor, Amazon…
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Demystifying Office Personalities

(2-minute read) By Ashley Boarman, Account Supervisor When our newest employee, Sarah, came on board she asked me if I’d ever taken a personality test called 16Personalities. I’d heard about it before, but never actually sat down to do it. Turns out it’s free, completely online and takes about 12 minutes to complete. As an account supervisor, I saw the test…
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5 Steps to Finding the Right PR firm

By David Landis, President, LCI Having been in the public relations business for more than two decades, I’m often asked by business people how to find the right PR firm for their needs. Finding the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to find your soul mate. To bypass…
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Turn Leads into Clients with a Strong First Impression

By Danielle Martindale, digital marketing strategist at Mannix Marketing The phrases “dress for success” and “first impressions are everything” are common throughout the business world – and for good reason. The first impression is a powerful business tool. When used properly this tool can command respect, exude authority, and turn leads into clients. First impressions go far beyond how you…
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Meet LCI’s Newest Recruit

By Sarah Mason, Account Coordinator July 17 was my first day at Landis Communications Inc. After a full year of staying in contact with David Cumpston, a director at LCI, and checking in with him about positions, the firm called me about a position that had just opened. I came into the office for an interview on Tuesday, July 11…
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Digital Communications at the Forefront of the Evolving PR Industry

By Gregory Bortkiewicz It feels like PR has been in the news a lot lately, from the airline fiascos at United and British Airways to the resignation of the White House communications director (good luck to whoever takes on that job!) A good old-fashioned PR crisis will always make the news, but this doesn’t change the fact that PR remains…
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Meet the Media – Katie Burke, San Francisco Business Times

Katie Burke, San Francisco Business Times What’s your top story for today? It’s going to be more like top story of the year, but retail closures will be a significant part of my beat for the rest of 2017. The industry is being slammed by a perfect storm of demographic changes, major shifts in shopping habits and — especially in the Bay Area — the increasing…
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Are We Standing on the Next Grassy Knoll of Journalism?

By David Landis, President, Landis Communications Inc. (LCI) I recently returned from the global gathering of our PR affiliates – this time in Dallas, Texas. Our Public Relations Global Network (PRGN) conferences are always inspiring sessions where PR pros from around the world meet to discuss trends, business practices and business development. But often it’s what happens away from the…
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RFP PDQ!

By Brianne Miller, Business Development Not many acronyms strike fear into my heart like RFP (Request for Proposal) does. I’ve had quite a few to deal with over the past month, and have made some observations on the process…   It’s not a “request.” Really. It’s more like a demand. The best RFPs include a little wiggle room for creativity…
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