By Sean Dowdall LANDIS has served more than 200 clients for the past 33 years. Based on that extensive experience, we have learned the best opportunity for achieving great success is when we do work that is values-aligned with our company, staff, community and clientele. Doing values-aligned work is what we believe in as an agency. To LANDIS, “values-aligned” means…
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By Staff It’s an interesting time to be a communicator. The economic outlook is uncertain, traditional media are struggling to remain relevant, social media continues to be inundated with misinformation – is it any surprise that public sentiment is fickle at best? At the same time businesses and business leaders are expected to speak out and take stands on issues…
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By Staff The LEGO Foundation donates LEGO® MRI Scanners to hospitals around the world In February, the philanthropic arm of LEGO®, The Lego Foundation, announced it would donate 600 models of MRI machines to hospitals to help kids understand the loud and intimidating machines. Playing with the models, kids can “rehearse” the process and work ask the clinicians questions –…
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NOTE: This is a reposted blog by our Public Relations Global Network Party RumboCierto. For the original blog, please visit here. A recommended approach that tackles our new realities can be summarized in seven simple steps and tactics: Be empathetic: PR pros can no longer put together a communications plan considering only what companies want to communicate but also what…
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By Brianne Miller, Senior Counselor When the team at LCI starts talking with prospects about their marketing and communications needs, invariably several important questions arise. We decided to compile a list of those that are most-asked and answer them below: What is the ROI? How do you measure the effectiveness of a program? We have pioneered metrics-based ROI with our…
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The original version of this article appeared on the blog of our agency network, Public Relations Global Network (PRGN). With 50 hand-selected agencies around the globe serving key markets, PRGN agencies offer the “boots-on-the-ground” savvy of a local PR firm, but with global resources. By Brianne Murphy Miller, LCI Senior Counselor Hundred of sites such as Yelp, Trip Advisor, Glassdoor, Amazon…
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(2-minute read) By Ashley Boarman, Account Supervisor When our newest employee, Sarah, came on board she asked me if I’d ever taken a personality test called 16Personalities. I’d heard about it before, but never actually sat down to do it. Turns out it’s free, completely online and takes about 12 minutes to complete. As an account supervisor, I saw the test…
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By David Landis, President, LCI Having been in the public relations business for more than two decades, I’m often asked by business people how to find the right PR firm for their needs. Finding the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to find your soul mate. To bypass…
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By Danielle Martindale, digital marketing strategist at Mannix Marketing The phrases “dress for success” and “first impressions are everything” are common throughout the business world – and for good reason. The first impression is a powerful business tool. When used properly this tool can command respect, exude authority, and turn leads into clients. First impressions go far beyond how you…
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By Sarah Mason, Account Coordinator July 17 was my first day at Landis Communications Inc. After a full year of staying in contact with David Cumpston, a director at LCI, and checking in with him about positions, the firm called me about a position that had just opened. I came into the office for an interview on Tuesday, July 11…
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