Communications is not Optional – Especially Now

By Staff It’s an interesting time to be a communicator. The economic outlook is uncertain, traditional media are struggling to remain relevant, social media continues to be inundated with misinformation – is it any surprise that public sentiment is fickle at best? At the same time businesses and business leaders are expected to speak out and take stands on issues…
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Our Favorite PR Moments of 2022

By Staff The LEGO Foundation donates LEGO® MRI Scanners to hospitals around the world In February, the philanthropic arm of LEGO®, The Lego Foundation, announced it would donate 600 models of MRI machines to hospitals to help kids understand the loud and intimidating machines. Playing with the models, kids can “rehearse” the process and work ask the clinicians questions –…
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How to Build Successful Communications Plans for 2023

NOTE: This is a reposted blog by our Public Relations Global Network Party RumboCierto. For the original blog, please visit here. A recommended approach that tackles our new realities can be summarized in seven simple steps and tactics: Be empathetic: PR pros can no longer put together a communications plan considering only what companies want to communicate but also what…
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Ten Questions that Prospects and Clients Ask

By Brianne Miller, Senior Counselor When the team at LCI starts talking with prospects about their marketing and communications needs, invariably several important questions arise. We decided to compile a list of those that are most-asked and answer them below: What is the ROI? How do you measure the effectiveness of a program? We have pioneered metrics-based ROI with our…
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How to Support the 5-Star Review

The original version of this article appeared on the blog of our agency network, Public Relations Global Network (PRGN). With 50 hand-selected agencies around the globe serving key markets, PRGN agencies offer the “boots-on-the-ground” savvy of a local PR firm, but with global resources. By Brianne Murphy Miller, LCI Senior Counselor  Hundred of sites such as Yelp, Trip Advisor, Glassdoor, Amazon…
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Demystifying Office Personalities

(2-minute read) By Ashley Boarman, Account Supervisor When our newest employee, Sarah, came on board she asked me if I’d ever taken a personality test called 16Personalities. I’d heard about it before, but never actually sat down to do it. Turns out it’s free, completely online and takes about 12 minutes to complete. As an account supervisor, I saw the test…
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5 Steps to Finding the Right PR firm

By David Landis, President, LCI Having been in the public relations business for more than two decades, I’m often asked by business people how to find the right PR firm for their needs. Finding the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to find your soul mate. To bypass…
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Turn Leads into Clients with a Strong First Impression

By Danielle Martindale, digital marketing strategist at Mannix Marketing The phrases “dress for success” and “first impressions are everything” are common throughout the business world – and for good reason. The first impression is a powerful business tool. When used properly this tool can command respect, exude authority, and turn leads into clients. First impressions go far beyond how you…
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Meet LCI’s Newest Recruit

By Sarah Mason, Account Coordinator July 17 was my first day at Landis Communications Inc. After a full year of staying in contact with David Cumpston, a director at LCI, and checking in with him about positions, the firm called me about a position that had just opened. I came into the office for an interview on Tuesday, July 11…
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Digital Communications at the Forefront of the Evolving PR Industry

By Gregory Bortkiewicz It feels like PR has been in the news a lot lately, from the airline fiascos at United and British Airways to the resignation of the White House communications director (good luck to whoever takes on that job!) A good old-fashioned PR crisis will always make the news, but this doesn’t change the fact that PR remains…
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