Tag: Build Reputation

By Abbie S. Fink This is a republished blog by Abbie S. Fink, President of HMA Public Relations and PRGN’s MarCom Chair. For the original blog, please click here. Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing…
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Our Public Relations Global Network (PRGN) partner in New York City, Bill Southard of Southard Communications, wrote this week’s blog. PRGN conducted a global research survey to better understand how brands can stay credible and connected in today’s ever-shifting landscape. Bill offers insights on what today’s most admired brands are doing differently and how others can follow. For the original…
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