How Public Relations Helps Brands Sell

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations…
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Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. To see the original post, please see here. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand…
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3 Public Relations Trends to Watch

By Sarah Mason, Account Coordinator & Office Manager While many trends from 2017 will continue to grow and develop in 2018, such as the increasing presence of videos in ads and PR becoming more data-driven, new trends will subtly emerge. 1.  Reputation as the most valuable asset LCI’s blog last week focused on 2017’s biggest PR crises. There were so many…
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Client Spotlight: Lucile Packard Children’s Hospital Stanford

By Greg Bortkiewicz, Senior Account Executive & Digital Specialist  Lucile Packard Children’s Hospital Stanford is one of the most renowned children’s hospitals in the country. We’ve had the pleasure of working with Packard Children’s for the past 18 months, and things are really heating up as we get closer to the opening of its new building. Slated to open in December, the…
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PR in 2017 – What Lies Ahead?

By HMA PR, our PRGN partner based in Phoenix, AZ. Time to dust off the crystal ball and gaze into the year ahead. Because we are a member of the Public Relations Global Network (PRGN), we happen to have crystal balls all over the world. Here’s what some of our international partners had to say about PR in the coming year: Christina Rytter –…
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