By Makenzi Jordan Rodriguez I was inspired by Landis’ founder, David Landis, as I was hunting for writing inspiration from LCI’s past. After many clicks to “older posts” on our website, I finally found it: I Worry When You Say, “No Worries!” It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping…
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Carole is a freelance travel writer and frequent blogger based in Berkeley, California. What’s your top story for today? I have been hard at work writing about unexpected places to visit in San Antonio, Texas. I visited San Antonio a few weeks ago to research, which was particularly fun because my daughter now lives there with her husband and my…
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By David Cumpston, Director Pitching the correct media with your story is critical to the success or failure of a campaign. With so many types of media to choose from – newspapers, television, radio, social media and more – it can be tricky to identify which medium is best to pitch. With some research and strategic thinking you can make…
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By David Landis, President, LCI So we’re just 4 days into the new year and rather than doing that tried-and-true “New Year, New You” blog post, I thought I’d ask LCI staffers to offer input. What did we learn from last year? We took a cue from our Public Relations Global Network (PRGN) partner in Phoenix, HMA Public Relations, and…
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