By Jennifer Golbus, Senior Account Supervisor I recently saw a press release from the National Retail Federation that claims Americans will spend an estimated $75.8 billion on back-to-school supplies this year. Wow – no wonder every consumer brand wants “in” on the back-to-school coverage that proliferates the media in August and September each year! As a publicist, I appreciate the…
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Back-To-School – a $76 Billion Proposition?
September 6th, 2016