Will Generative AI Replace Marketers and Content Creators?

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for…
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[Checklist] AI compliance for PR pros

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. AI tools have empowered PR pros to become more efficient in their daily workflow—but with great power comes great responsibility. Responsible AI use is top of mind for many PR pros, and so is ensuring compliance with their organization and/or clients they…
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Replacing AI with EI (Emotional Intelligence)

By Makenzi Jordan Rodriguez  Empathy is a distinctly human trait. Whether we love or hate it, artificial intelligence (AI) has undoubtedly reshaped how we live, work and interact. From iPhones to self-driving cars, we have adapted our lives around technology, and most recently, AI. Despite AI’s robust capabilities, there is one crucial aspect that it will never be able to…
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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. This has created both an opportunity and a…
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Top AI Tools for PR and Marketing Pros

Are you feeling excited and terrified by the impact of AI? You’re not alone. With AI rapidly changing the world and the way we work, it’s essential to understand how we can use it to enhance our lives and careers. Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. This…
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A Conversation with ChatGPT About AI and PR

By Diana Haven & ChatGPT You may have noticed a sudden uptick in buzz about a potentially revolutionary new AI-powered chatbot called ChatGPT over the holidays, which has very quickly become a potential game-changer for almost every industry, from academics and law to journalism and communications. A currently free tool from OpenAI that was released to the public in November…
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