How Is AI Going to Change the Way We Live?

By Andie Davis After attending this year’s NVIDIA GTC, it’s clear that artificial intelligence (AI) is coming in hot and here to stay. While AI-powered robots and customer service tools are intriguing, many are wondering how AI will impact the day-in-day-out marketing world as we know it. In this blog, I’ll share key takeaways learned at the conference from a MarCom…
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5 Great Results to Expect After Media Training

By Andie Davis There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee. Here are five ways media training can help:   Erase any…
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Best PR Stunts, Fails and Learnings of 2023 – Part Two

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part Two: Photos courtesy of Pixabay Twitter as X By Polly Winograd Ikonen I wouldn’t actually call this my favorite PR moment of 2023, but it certainly ranks #1 in the “self-inflicted PR wound” category: The renaming of Twitter as X….
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The Best Journalism Movies

In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. Whether it’s “All the President’s Men” or “The Devil Wears Prada,” these films capture the behind-the-scenes tenacity, courage and talent required to work in the ever-changing world of the media. Read on and hit…
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How Travel Makes You a Better PR Practitioner – Part Two

Here are a few more pearls of wisdom from the Landis team about how traveling makes us better at our jobs. Interested in viewing part one? Click here. Brianne Murphy Miller Be flexible. There are always options.  “On a trip to London recently, I arrived during a rail strike that made getting around the city almost impossible. I had to…
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A PR Professional’s Introductory Guide to TikTok

By Andie Davis Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. Social media platforms like TikTok can be a great way for companies to reach target audiences where they are, especially younger generations. So, why should brands focus their efforts on TikTok? TikTok has an extremely large global reach,…
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