A Picture’s Worth

July 11th, 2016

Nick Singer, Account Coordinator Instagram recently rolled out its highly anticipated “Insights” feature, which provides analytics about a user’s account directly within the app. With over 500 million people using Instagram, this tool will have a huge impact for big social media users and PR folks who run clients’ Instagram accounts. Once you add Insights to your account, the initial…
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Using Digital Marketing to Complement PR Efforts

June 13th, 2016

Jarobin Gilbert, Digital Marketing Specialist Before I begin, I want to say a big thanks to LCI for bringing me on as a Digital Marketing Specialist. Using my skills in conjunction with PR efforts has been a fantastic learning experience. My role allows me to focus on the nuanced points that lie within digital publications, new coverage and other types…
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