Five Steps to Manage Client-Agency Relationships

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If…
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How Preparing for New Business Is Just Like Going Back to School

Note: This is a reposted blog by our Public Relations Global Network Partner, Abbie Fink – HMA Public Relations. For the original blog, please visit here. I am working from my sister’s house this week. Not only am I enjoying her amazing cooking and considerably cooler temperatures, but I am also witnessing what she does to get herself ready to go…
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What to Look for When Choosing a PR Agency 

Prepare for your Search  Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. This includes clarifying and listing your business and strategic communications goals, determining your monthly budget, and having a clear view on major…
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15 Tips for Making a Great Video

By Anne Buchanan of Buchanan Public Relations, our Public Relations Global Network (PRGN) partner in Philadelphia. Video remains a sizzling hot medium for storytelling. Organizations of all sizes and industries are using it to tell their brand story. Some companies produce video in-house; others turn to specialized video production companies for help. But no matter how it gets produced, video…
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5 Steps to Finding the Right PR firm

By David Landis, President, LCI Having been in the public relations business for more than two decades, I’m often asked by business people how to find the right PR firm for their needs. Finding the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to find your soul mate. To bypass…
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West vs. East: Differences between PR – and life – on the Coasts

By David Cumpston, Director, Landis Communications Inc. I just returned from a weeklong trip to New York, more than four years after my last visit. Being the urban aficionado that I am, I didn’t mean to stay away for so long – life just took hold and I ended up visiting several new places instead of hitting up those “been…
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