Client Relationships: Keeping it Fresh

By Danielle Dickinson of The Castle Group, our Public Relations Global Network (PRGN) partner in Boston. Make new friends but keep the old. One is silver, the other is gold. This adage from my Girl Scout years has proven to be valuable advice in both my personal life and career as a corporate event producer. Here at Castle, we are…
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12 Questions with Brianne Murphy Miller

Name: Brianne Murphy Miller Title: Director Years at the agency: 20 years (!) What did you do before PR? I’ve worked at start-ups (all failed – very Silicon Valley), publishing (Glamour and Sunset) and in fashion. Why did you choose to enter PR? I’m not sure if I chose PR or if PR chose me. I was working as assistant…
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Ten Questions that Prospects and Clients Ask

By Brianne Miller, Senior Counselor When the team at LCI starts talking with prospects about their marketing and communications needs, invariably several important questions arise. We decided to compile a list of those that are most-asked and answer them below: What is the ROI? How do you measure the effectiveness of a program? We have pioneered metrics-based ROI with our…
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How to stay organized at work

By Ashley Boarman, Account Supervisor Working at an agency where you have to juggle multiple clients, tasks and deadlines can be a challenging environment! I keep myself (and my inbox) organized with some basic tricks which I’m delighted to share in the video below: How do you keep yourself organized at work? Leave a comment below or tweet us @LandisComm.

15 Tips for Making a Great Video

By Anne Buchanan of Buchanan Public Relations, our Public Relations Global Network (PRGN) partner in Philadelphia. Video remains a sizzling hot medium for storytelling. Organizations of all sizes and industries are using it to tell their brand story. Some companies produce video in-house; others turn to specialized video production companies for help. But no matter how it gets produced, video…
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It’s Time to Rethink the Request for Proposals Process

By Aaron Blank, CEO of The Fearey Group, our Public Relations Global Network (PRGN) partner in Seattle   As a large-scale company, a not-for-profit or a startup brand, let’s say you’re interested in contracting with a new PR agency. Perhaps you’re looking for a fresh perspective or preparing to take that fledgling step into the PR world. There are certain…
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5 Steps to Finding the Right PR firm

By David Landis, President, LCI Having been in the public relations business for more than two decades, I’m often asked by business people how to find the right PR firm for their needs. Finding the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to find your soul mate. To bypass…
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Hire Us Yesterday

By Brianne Miller, Director I get quite a few calls each week from prospective new clients – some exciting, some not-right-for-us, some downright bizarre. One of the things I love about my job is that I get to educate people hiring communications agencies for the first time…or, as is happening more and more of late, hiring SMART for the first…
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Digital Communications at the Forefront of the Evolving PR Industry

By Gregory Bortkiewicz It feels like PR has been in the news a lot lately, from the airline fiascos at United and British Airways to the resignation of the White House communications director (good luck to whoever takes on that job!) A good old-fashioned PR crisis will always make the news, but this doesn’t change the fact that PR remains…
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West vs. East: Differences between PR – and life – on the Coasts

By David Cumpston, Director, Landis Communications Inc. I just returned from a weeklong trip to New York, more than four years after my last visit. Being the urban aficionado that I am, I didn’t mean to stay away for so long – life just took hold and I ended up visiting several new places instead of hitting up those “been…
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