5 Steps to Prepare for Facebook Algorithm Changes

By Chris Guizlo of The Fearey Group, our Public Relations Global Network (PRGN) partner in Seattle I sat down with Audrey Tanberg, Senior Social Media Strategist at The Fearey Group, to discuss the upcoming Facebook algorithm changes along with 5 steps businesses can take to prepare for them. You can listen to the podcast here or read the full transcript below….
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Tracking your Company’s Social Media ROI

Social media is an important tool for most businesses, but how many are maximizing the potential that platforms such as Facebook, Twitter and Instagram have to offer? It’s important to look past the number of followers or fans and understand the actions that people are taking. To that end, we wanted to share this great blog from June 22 by The…
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Should I Advertise on Podcasts?

By Greg Bortkiewicz, Senior Account Executive & Digital Specialist I’m a huge podcast fan – they’ve made my hour-long commute each morning not only bearable, but enjoyable. Whether I’m in the mood to be informed or entertained, there is a podcast for everything and I’ve become a loyal subscriber to a handful of shows (shout out to ‘Four Finger Discount’…
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Podcasts – An Untapped Medium

By Nick Singer, account coordinator I wrote a blog about a year ago about how podcasts had made my daily commute so much more enjoyable, and I think it’s time for an update. I am sure many of you, like me, listen to podcasts on your way to work, whether it’s to clear your head or get perspective on what…
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Content & SEO Predictions for 2017

By Gregory Bortkiewicz, Account Executive Last week I attended a webinar hosted by the Content Marketing Institute (CMI), where the three hosts discussed their content and SEO predictions for 2017. CMI’s founder Joe Pulizzi and Chief Strategy Adviser Robert Rose were joined by Conductor CEO Seth Besmertnik for an hour-long discussion which included audience input. Here are three predictions that…
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YouTube Red and the World of Online Advertising

By Greg Bortkiewicz, Landis Communications In October, YouTube took steps to cement itself as a media juggernaut with the introduction of YouTube Red, a paid subscription service. For $9.99 per month, users receive a range of perks, including: Ad-free videos (more on this later…) Offline viewing Background play Free subscription to Google Play Music Original shows   At first glance,…
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