The PR Crystal Ball for 2018

By David Landis, President David is a panelist on an upcoming Bulldog Reporter webinar about PR in 2018. Join him at 9 a.m. PT on Wednesday, January 24th.  Living in San Francisco, one of my favorite places to visit is the Golden Gate Fortune Cookie Factory in Chinatown. You walk down a non-descript side alley off Grant Ave and a…
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3 Public Relations Trends to Watch

By Sarah Mason, Account Coordinator & Office Manager While many trends from 2017 will continue to grow and develop in 2018, such as the increasing presence of videos in ads and PR becoming more data-driven, new trends will subtly emerge. 1.  Reputation as the most valuable asset LCI’s blog last week focused on 2017’s biggest PR crises. There were so many…
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