By David Cumpston, Director, Landis Communications (LCI)
Though it’s hard to believe, the last days of 2016 are upon us. Unless you’re one of the fortunate few who’s already thinking ahead to the New Year, now’s the time to get your ducks in a row for a successful kickoff to 2017. Here’s a look at five areas for PR professionals to examine (and act on) before donning those awkward “2017” glasses and saying sayonara to this wild and unconventional year.
- New business strategies: Consider which new business strategies worked best over the last year and should continue to be leveraged in 2017. Then, after thinking about those opportunities you didn’t win, identify the changes you can make in the future in order to avoid the same speed bumps.
- Budgets and scopes of work: If your existing clients haven’t yet finalized their 2017 budgets (!), help keep the process moving along by providing them with a topline view of your Q1 PR goals. Introduce a new idea that you know will favorably impact the bottom line – so much so that the client will be compelled to get you what you need ASAP to make it happen.
- Email purge: Set aside some time during the slow Christmas-to-New Year’s week to clear that inbox of useless messages – and file all the important stuff. Also, take this opportunity to unsubscribe from those newsletters you never read and the email lists you’ve been added to unnecessarily.
- Set achievable goals: One of the ways I like to kick off every new year is by outlining 2-3 big ideas I’d like to conquer within the first 90 days. These don’t necessarily have to be work-related because even those personal goals (like donating to charity any clothing you haven’t worn in the last 12 months) can have a positive impact on your professional life, as well.
- Reconnect with the past: From your favorite previous client contacts to those you hoped to have been working with in 2016 but for whatever reason you’re not, reach out to see what opportunities exist to reengage in the New Year. You never know what good fortune may lie ahead.
What are your top suggestions for easing out of this year and starting fresh in the next? Please leave a comment below or you can share with me directly via [email protected].