By Nick Singer, assistant account executive
When I first joined LCI, I knew from the get-go that our mission and PR efforts went beyond the pursuit of money. LCI takes on clients that are ethical and genuinely do good in the world, especially for those who are “forgotten” in the new world of tech. One of these clients is On Lok Senior Healthcare, of which some of my friends’ grandparents are involved, adding a personal touch to the work I do with them.
Earlier this month, On Lok hosted its “Strike a Pose” event that brought its participants and Academy of Art University students together. The students were able to interact with On Lok seniors and sketch them while listening to their stories.
“Strike a Pose” was a hit with the students and participants alike, and even landed coverage in the San Francisco Chronicle – but, more so than landing coverage or writing effective communications strategy, LCI helped a long-standing nonprofit continue incredible work for seniors living around the Bay Area – and that is a great feeling.
In our recent climate, especially on Twitter and other social media platforms, we sometimes forget all the good that is happening around us. I’m glad we have clients like On Lok to remind us of the good things in our lives.
What are some of the most meaningful client campaigns that you have worked on? Leave a comment below or tweet me @nicksinger91.