Client Spotlight: Save the Redwoods League celebrates its centennial
By Ashley Boarman, Account Supervisor
Save the Redwoods League is a nonprofit whose mission is to protect and restore redwood forests and connect people to their peace and beauty so these wonders of the natural world flourish.
Established in 1918, the League is celebrating its centennial this year! In the last 100 years, the organization has protected more than 200,000 acres of redwood forest and helped establish 66 redwood parks and preserves. In its next 100 years, the League aims to double the amount of protected redwood forests to the scale and beauty that existed before any of us were born.
I remember my most special experience visiting the redwoods at Hendy Woods State Park. There were no other visitors there – just me and my husband. It was late afternoon, so the sunlight was illuminating the forest in the most beautiful way and framing these incredible trees in a hazy glow. We walked around giggling, feeling so tiny next to these gentle giants. It was humbling to realize that these living creatures were here long before us and would continue long after we’d gone.
As the League launches its centennial anniversary today, here are just a few ways you can interact with the world’s tallest and largest trees all year long:
- Participate in Save the Redwoods League free park admission program during Free Second Saturdays in Redwood State Parks every month in 2018.
- Learn how the threats to the redwoods have changed over time, and what can be done to help.
- Plan a trip to visit the Redwoods in 2018. They are accessible to all ages and abilities. Download the California’s Redwood State Parks Guide, pick a park you’ve never been to before, and set off on a new adventure.
- Walk among the tallest trees on Earth in Jedediah Smith Redwoods State Park.
- Visit the Save the Redwoods League history exhibit at the University of California, Berkeley, Bancroft Library from April through September.
- Discover fascinating stories and facts about the redwood forest and the ways that wildlife and humans relate to it in the Giant Thoughts.
- Stay tuned for news about the League’s free festival celebrating the redwoods in San Francisco in October.
- Stargaze through the redwood canopy. Some parks such as Sequoia National Park offer stargazing programs.
- Commemorate what the redwoods mean to you or honor a loved one by dedicating a redwood grove or tree.
- Sign up to receive the League’s e-newsletter, Redwood Matters, to be in-the-know on redwoods news, important projects, and fun new ways to explore the forest.
Promoting a centennial anniversary for a client presents many opportunities to be creative with PR. We look forward to sharing all of our biggest media hits and campaigns on social media, so be sure to follow us on Facebook, Twitter, YouTube and Instagram.
What client anniversaries and milestones have you planned? Leave a comment below or connect with me on Instagram at @ashleyjagoda.