Carole is a freelance travel writer and frequent blogger based in Berkeley, California.
What’s your top story for today?
I have been hard at work writing about unexpected places to visit in San Antonio, Texas. I visited San Antonio a few weeks ago to research, which was particularly fun because my daughter now lives there with her husband and my three granddaughters (all girls–a 4-year-old and twin 2 ½-year-olds!). Did you know that San Antonio is home to five missions dating from the 1700s, and that they are now a UNESCO World Heritage Site?
Tell us about your dream assignment.
I’ve been waiting for it for a long time. I’d like to have an assignment drop in my lap to write about Africa. For some reason that is a hard nut to crack. I might be going to Tanzania this fall and would be writing about hotels, but it isn’t a done deal yet.
Describe the wackiest story you’ve written.
I’m drawing a blank. I haven’t done much that was wacky, although perhaps pulling the car over to the side of the road with two misbehaving kids in the back seat and threatening to turn the car around and go home–that would be considered wacky by some (the part about driving anywhere with two kids in the back seat). When my children were young, I was a family travel path beater, and this trip was on the way to a research visit in Yosemite. It ended well. We continued on and had a lovely time in the snow at Badger Pass.
What is your PR pet peeve?
Currently it is the situation I’ve been finding myself in where I receive no response to my request for information and assistance. In the past year, I’ve had to drop two assignments because I could not get the needed assistance. In all my many years in the business that has never happened to me before. In both cases, I made my request in e-mail, as usual, but heard nothing after several attempts. I called and left messages with several people, and still got no response. I was suspecting that my e-mails were getting caught in the spam filter, but the lack of return calls left me scratching my head. (In fact, in several similar cases I did get a return call, and my e-mails were caught in the spam filter!) I heard from other writers regarding this who said that sometimes places just do not want the publicity from the outlet that is being offered. But I would expect that they could tell me that in typical well-worded PR fashion. Complete silence is very odd and quite upsetting to me, and I really dislike telling an editor that I can’t do the job.
Top trend in the industry you’re currently covering or are interested in.
I guess that would be to pay as little as possible for as much as possible. I no longer make much money from freelancing. I supplement article writing with four blogs (Travels with Carole, Weekend Adventures Update, Caught on the Web and Webcam Traveler) and two websites (Berkeley and Beyond and Webcam Traveler), but not much is to be made from those, either. The paying landscape is getting bleak for travel writers. My favorite things that I do professionally mostly for fun is Instagram postings and YouTube videos. I have 370 videos posted on YouTube and almost 3 million views–about 2 million of which are for just one very popular video depicting a woman in Thailand making crepes.
Tell us a little about yourself.
I am a native San Franciscan living in the San Francisco Bay Area. I have two children and six grandchildren. My son has two Grammies, and my daughter works in PR. My director son handed me a life moment when he put me in a music video with Mick Jagger. I’m in the elevator scene.
Tell us about your most interesting travel story. Leave a comment below or tweet us @LandisComm.
Carol, thanks for contributing to our blog. I’ve been following your writing for years and we’re honored to have your insights. I would concur that the new act of “ghosting” (not responding to requests) is at best unprofessional and worst just plain rude. I always am scratching my head, too, wondering, “Who brought you up? Didn’t you learn manners?” Please know that would never happen at LCI. Thanks again for your great writing, keep up the good work. Cheers, David
Hi Carole!
As a native Texan who adores San Antonio, I’m so glad to hear you like it, too. Be sure to check out the historic King William district the next time you’re in town. There’s some amazing architecture there, as well as some great local restaurants and shops.
David C.
Love the crepe video! Thanks Carole!
Carole – sad to hear about the state of pay for travel writers. I rely heavily on travel tips articles whenever I’m scheduled to go someplace new. I’ll have to check out your YouTube videos. And thanks again for the nice coverage of Save the Redwoods League’s Second Saturdays program. ~Ashley