By Nick Singer, Account Coordinator, straight shooter, widely respected on both sides (shout out to Jon Lovett)
Are you already skimming my outstanding blog?!
One of my resolutions for 2017 is to read more in depth news stories to become a better PR writer. PR writing is different from other forms of writing because it requires an in-depth knowledge of what journalists are looking for and how they write.
We are all guilty of skimming; getting the most basic facts of a story and then spurting them out as though we are experts on the topic – classic coffee table banter. My goal with this resolution is to read one in-depth piece a week, to see how these stories are constructed from beginning, middle to end and to be more informed than the headline skimmers.
One of the first hefty pieces I read this year was “My President Was Black”, a history of the first African American White House by Ta-Nehisi Coates. This article, while captivating and easily one of my favorite of the past year, is not a great example to make my PR writing better. However, I could connect the dots on how, throughout multiple interviews, Coates was able to form his story.
A better piece for PR writing is, “A Peer Recovery Coach Walks The Front Lines Of America’s Opioid Epidemic” (an extension to the original story on NPR’s All Things Considered). The article follows a recovered opioid and heroin addict in Lima, Ohio who used his own life experiences to become a peer recovery coach for other addicts. From a PR perspective, you can see how this story was made and what was required to give the journalists the nitty-gritty details for an article people will remember.
What are some of the best in-depth articles that you have read recently? Tweet me at @nicksinger91 or leave a comment below.